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What's Next for European Online Travel
Analysts: Carroll Rheem
Analysis | Published: August 2009

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  • Summary
  • Contents

Publication Summary

Innovation and technology are enormously important for all industries, but they are especially critical for travel and tourism, which, as the world's largest industry, is continually at the forefront of change. Advances in technology—including social networking, semantic search, and mobile—have changed the way consumers interact with travel companies. This article reviews some of the most important online travel and technology trends shaping the way Europeans will plan and purchase their travel in the years to come.

Table of Contents

10 Pages

Location-Based Services
Semantic Web
Early Semantic Search Efforts
Behavioral Targeting
Media vs. Transaction Models
Differentiation Beyond Price
Travel Company Media Offerings/Monetizing Downstream Traffic
Social Media
User-Generated Content (UGC)
Social Networks
Driving Engagement Through Social Networks
Metasearch (Travel Search Engines)