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Just a few years ago, suppliers, it seemed, held all the cards. Supplier direct Web site sales were surging with double-digit growth while online travel agencies (OTAs) were languishing in single digits. OTA CEOs spoke of differentiation through customer service and looked largely to Europe and Asia to return growth rates that the financial markets demanded.
But what a difference an economic downturn can make...
Table of Contents5 Pages
Domestic Disturbance: No-Fee Frenzy
International Acceleration (for Some)
Major Developments & Outlook for 2010