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The severity of the recession left a very clear imprint on consumer behavior in 2009. A sizable portion of consumers opted not to travel at all, and those who did venture from their hometowns spent less on their trips. While there is now general consensus that a recovery is underway, what is less clear is how long it will take, and how different consumers will view, plan and purchase travel in the coming year.
In order to ready themselves for the recovery, travel companies must update and refine their understanding of consumer behavior and attitudes about travel. Which consumer segments have scaled back the most on their travel plans, and what is their outlook for the next 12 months? Which shopping and booking channels are most influential with consumers? What key trends have emerged in the way consumers are planning their trips, and how will they impact travel companies?
Cutting Losses, Rebuilding Confidence: Key U.S. Traveler Insights (May 26, 2010 PhoCusWright Online Event) provides an overview of the status of consumer travel in the U.S., and insights into key indicators for the upcoming year.
This one hour event is presented by Carroll Rheem, PhoCusWright's director, research, and moderated by Lorraine Sileo, vice president, research. The format consists of a 45-minute presentation, followed by a 15-minute Q&A session.
- New information on traveler behavior, including trip frequency and duration, travel spend and intentions for the upcoming year
- Discussion of significant trends shaping lodging and air travel, as well as other travel components
- Overview of how consumers approach and engage in the travel planning process, destination selection, shopping and booking
- Analysis of the information sources and features that most influence consumer decisions
Still reeling from the recession, today's travelers are cautious but ready for the recovery. Purchase this audio/video recording and presentation deck to explore the new consumer travel landscape and gain insights to help your company navigate these challenging but very promising times.