Publication Summary

Purchase the audio/video recording and presentation deck of the June 30 Online Event.

Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. PhoCusWright's Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.

PhoCusWright's Online Travel in Canada: Market Size, Consumer Trends & Traffic is a one-hour Online Event led by Douglas Quinby, PhoCusWright's senior director, research; and Heather Dougherty, director, research at Hitwise.

Topics include:

• The growth of online travel agencies in the Canadian market
• The impact of social media in Canada
• Shopping and booking behavior of the Canadian traveler
• Website traffic trends and analysis
• Supplier direct distribution versus intermediaries
• Packaged travel and tour operators in Canada
• The role of offline booking channels

Do not assume the Canadian market is the same as the U.S. or Europe. Purchase today to discover the unique nature of Canadian online travel.

European, Financial and/or Innovation Edition seatholders save $100. Purchase on this page and use the discount code located in "Messages for Subscriber" located at the top of your "My Subscription" page.

Related Items

PhoCusWright's Canadian Online Travel Overview Second Edition, 2007-2011 (US$995)
This report measures and forecasts the size of the Canadian travel market and the growing online travel sector; assesses the impact of the global recession on the Canadian travel market; and evaluates key findings in distribution and marketing.

PhoCusWright & Experian Hitwise Canadian Online Travel Traffic Analysis (US$450)
A more detailed examination of Canadian travel website traffic, referrals and shopping behavior.

Package together the Online Event and 2 reports and save 15%.