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The first stages of leisure trip planning are discovery and learning. This area is particularly rich for travel innovation, with a flexible business model that is usually built around advertising, referral, subscription and licensing fees. The discovery and learning phases are critical parts of the travel planning process. The 25 companies featured in this article (most of which presented at PhoCusWright's 2009 Travel Innovation Summit), large and small, old and new, all share the same goal: to deliver an innovative approach to travel discovery and learning. While some cater to consumers, others have focused their business model on enabling other travel companies to provide discovery and learning tools.
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