Publication Summary

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With online travel growth slowing in the U.S. and U.K., emerging markets look enticing. Yet challenges unique to each market make prioritizing online travel investments a challenge.

This PhoCusWright Online Event held April 26, 2011 assesses the global online travel landscape, comparing online penetration and growth patterns in four major regions: the U.S., Europe, Asia-Pacific and Latin America. This one-hour presentation features Lorraine Sileo, vice president, research, Douglas Quinby, senior director, research and Carroll Rheem, director, research and is followed by a 15-minute Q&A session.

Global Online Travel Opportunity: The Next Wave sizes the global online travel market and compares growth projections for key regions and countries, identifying the most important pockets of opportunity. Topics include:

• Global market share by region, with forecasts through 2012
• Online travel penetration and regional growth potential
• Supplier-intermediary dynamics and variation by region
• The online travel tipping point: anticipating growth trends

Purchase this recording to uncover the complex dynamics shaping the worldwide online travel market.