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As travel markets around the world continue their recovery, growth of the global online travel agencies (OTAs) has begun to slow. However, OTAs remain the fastest growing distribution channel across all regions. While OTA growth is slipping to high single digits in mature online markets such as Europe and the U.S., it continues to grow at strong double-digit rates across emerging online travel markets.
Table of Contents
A Strong Rebound, for Most
OTA Market by Region
The Big Four: No Stopping Them
Trends and Developments