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PhoCusWright In The News

July 18, 2008 The BOOT-The Business of Online Travel
Airline Revenue Management in India- One Price to Rule Them All
I have been enjoying my regular email and phone exchanges with Ram Badrinathan of PhoCusWright on the online travel market in Asia. Our last few chats have been on the Indian travel market because 2008 has been such a boom year for the industry there and he recently put together a special report on the region.

July 16, 2008 Tourism Tide
Travel Innovation Summit- The Battle for Centre Stage
We are really excited to be participating in the PhoCusWright’s Travel Innovation Summit (PCW TIS). Rezgo has come a long way since its inception, we are gaining attention, building strategic partnerships and have a robust feature set that really sets us apart from our direct competition. Well I may be a little biased, and I realize that our competition at PCW TIS is not direct market competition. As we are competing for innovation and ingenuity, I thought I would do a brief review of the presenters at PCW TIS.

July 07, 2008 Travel Trends
The Return of the Long Weekend
In fact, leisure travelers take more than twice as many long weekend trips as they do weeklong vacations in a year, according to PhoCusWright, a travel market research company.

July 05, 2008 The Boston Globe
So Cheap, It's Almost Not Fare
Cheapflights has several features which help distinguish it from similar search engines, said Carroll Rheem, research director for Phocuswright, a travel research firm based in Sherman, Conn. The site's ability to find fares through what amounts to a blind search - allowing consumers to search for the best fare regardless of when the flight is or where it's heading - makes it unique, Rheem said. As does the fact that it allows searches by city pairs: Boston to Milwaukee, for example. And its ability to grab prices for a wide range of dates also sets it apart, she said. "It's like the impulse purchase at the grocery story," Rheem said. "They're trying to convince consumers who weren't sure they could travel that they have some options and ideas. What they do particularly well is helping people find the cheap flights."

July 02, 2008 Tourism Tide
The 3 Ingredients for the Perfect Travel Storm
These are questions that PhoCusWright will be addressing at their annual conference, this year in Hollywood. They are focusing on the new ways that consumers Search, Shop, and Buy travel products through the Internet. This started my thinking, and here are some areas that I have noticed that will be the big movers of this perfect storm:

July 01, 2008 Travel Mole
Utell Introduces Mobile Site
PhoCusWright now predicts that mobile penetration will reach 50% this year thanks to buoyant markets such as China, India and Korea where consumers are more likely to be able to access a phone than a PC.

June 28, 2008 Hotel Resource
The Perfect Storm: Search, Shop, Buy Part 1
The successful theme of last year's PhoCusWright Conference, 'Braving the Long Tail,' and 'Travel 2.0 Confronts the Establishment' the year before, set the stage for the storm that is now brewing in the online travel space.

June 28, 2008 Hospitality Trends
The Perfect Storm: Search, Shop, Buy Part 1
The successful theme of last year's PhoCusWright Conference, 'Braving the Long Tail,' and 'Travel 2.0 Confronts the Establishment' the year before, set the stage for the storm that is now brewing in the online travel space.

June 28, 2008 Hotel Resource
New Phocuswright Study Reveals Late Adopters Propel Online Travel
The U.S. online travel market continued its growth in 2007, and saw an upswing in the online traveler population-that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past 30 days, according to a new PhoCusWright report.

June 26, 2008 PR-USA.Net
Last Week to Register for the Canadian Online Tourism Marketing Conference
The Tips From The T-List is a growing number of the world's greatest Travel Industry bloggers who come together to create collaborative books, workshops, blogger awards and to donate to charity. Their content has been used at a number of international conferences around the world including ITB, PhoCusWright, Web In Travel, Travolution, Canada-e-Connect and Online Revealed.

June 25, 2008 New Jersey Business News
Lyndhurst is suing travel websites for its local hotel tax
Online leisure travel bookings will account for 61 percent of all travel booked this year, according to travel industry research firm PhoCusWright, based in Sherman, Conn. Online travel agencies are expected to garner 40 percent of the nearly $33 billion in gross bookings for hotel leisure travel in 2008, PhoCusWright said.

June 25, 2008 The Star Ledger
Lyndhurst is Suing Travel Websites for Its Local Hotel Tax
Online leisure travel bookings will account for 61 percent of all travel booked this year, according to travel industry research firm PhoCusWright, based in Sherman, Conn. Online travel agencies are expected to garner 40 percent of the nearly $33 billion in gross bookings for hotel leisure travel in 2008, PhoCusWright said. Carroll Rheem, director of research at PhoCusWright, is familiar with the hotel tax debate.

June 23, 2008 CRM Daily
Online Travel Agencies Trip but Don't Stumble -- Yet
More than 100 destinations qualify, including such notoriously rainy places as London and Seattle. "They are trying to address pain points," explains Caroll Rheem, director of research for PhoCusWright, an online travel research firm. "They're trying to eliminate reasons consumers have for not booking a trip."

June 23, 2008 Breaking Travel News
Utell Unveils Mobile Booking Tool
Travel industry market researchers PhoCusWright predicts that mobile penetration will reach 50% this year, a figure fuelled by markets including China, India and Korea where consumers have greater access to mobiles than desktops.

June 23, 2008 ASAP News
Online Travel Operators Offer Creative But Risky Incentives
There are more than 100 destinations that qualify for this offer, including places such as London and Seattle that are notoriously rainy. “They are trying to address pain points,” clarified Caroll Rheem, the director of research at the online travel research company, PhoCusWright. “They’re trying to eliminate reasons consumers have for not booking a trip.”

June 23, 2008 4Hoteliers
The Internet Revolution and Your Hotel
The Internet has been a business transformational experience for hoteliers who have fully embraced the Internet as a sales channel. According to a report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half (54%) of all U.S. travel bookings.

June 20, 2008 eHotelier
New PhoCusWright study reveals late adopters propel online travel
The report, The PhoCusWright Consumer Travel Trends Survey Tenth Edition , finds that this evolution in the travel environment presents travel providers with a more polarized market. The novice "late majority" has different travel, shopping and buying behavior than their more seasoned online counterparts. They also have varying levels of online technology savvy, requiring different communication approaches from travel providers.

June 20, 2008 Cheap Flights
Forks Still Flying, But Making Adjustments
It's tough to keep Americans in town during the summertime. Wanderlust takes hold and folks fly - even in the face of unprecedented petroleum prices. Still, flyers are adjusting the way they travel. Here are some findings from a PhoCusWright study conducted by Susan Steinbrink, Senior Research and Corporate Market Analyst. They're part of the PhoCusWright Consumer Travel Trends Survey Tenth Edition.

June 19, 2008 Business Week
Online Travel Agencies Trip but Don't Stumble -- Yet
More than 100 destinations qualify, including such notoriously rainy places as London and Seattle. "They are trying to address pain points," explains Caroll Rheem, director of research for PhoCusWright, an online travel research firm. "They're trying to eliminate reasons consumers have for not booking a trip."

June 19, 2008 Travel Daily News
PhoCusWright Report Finds Evolution In Online Traveler Profile
The report, The PhoCusWright Consumer Travel Trends Survey Tenth Edition , finds that this evolution in the travel environment presents travel providers with a more polarized market. The novice "late majority" has different travel, shopping and buying behavior than their more seasoned online counterparts. They also have varying levels of online technology savvy, requiring different communication approaches from travel providers.

June 19, 2008 eHotelier
Web in travel formulates new partnership with PhoCusWright Inc.
WIT-Web In Travel, Asia's leading travel distribution, marketing and technology conference, announced a new partnership with PhoCusWright Inc., the travel industry research authority on how travelers, suppliers and intermediaries connect, to formulate WIT 2008.

June 19, 2008 HotelMarketing
Hotels Most Popular Online Travel Product
The U.S. online travel market continued its growth in 2007, and saw an upswing in the online traveler population—that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past 30 days, according to a new PhoCusWright report.

June 18, 2008 MeetingsIndustryMegasite
Small Meetings-White Paper Released
The report, published with supporting data from PhoCusWright's research, is a guide to the current state of technology in the rapidly evolving group online marketplace and to understanding the current opportunities and challenges that exist.

June 18, 2008 MarketWire
New PhoCusWright Study Reveals Late Adopters Propel Online Travel
The U.S. online travel market continued its growth in 2007, and saw an upswing in the online traveler population -- that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past 30 days, according to a new PhoCusWright report.

June 18, 2008 Hospitality Net
New PhoCusWright Study Reveals Late Adopters Propel Online Travel
The U.S. online travel market continued its growth in 2007, and saw an upswing in the online traveler population—that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past 30 days, according to a new PhoCusWright report.

June 17, 2008 TripHarbour
All Aboard
Phocuswright estimates that the 2007 US revenues from cruise sales was $13.4 billion with only 7% ($994 million) coming from online bookings. Of the online bookings, approximately 70% ($695.8 million) of purchases were through online travel agencies as opposed to cruise company Web sites.

June 16, 2008 e-Travel Blackboard
Web In Travel and PhoCusWright Collaborate for WIT2008
Web In Travel (WIT) announced its partnership with PhoCusWright this week in Singapore to work together on creating the WIT2008 conference. The two establishments will use their experience and research in travel networking and strategic planning to develop a program for the attendees of the WIT2008.

June 16, 2008 TourismTide
What To Do When Selling To VCs?
We were recently notified that we were selected for PhoCusWright’s Travel Innovation Summit

June 14, 2008 The Sydney Morning Herald
Kenya Tourism Push
Philip Wolf, president of PhoCusWright, an American-based travel industry research company, says all indicators suggest that the future of travel is the internet, yet only one in five trips is bought online in the Asia-Pacific region, half the rate of Europe and well behind the US. "Australia should be doing the same," says Wolf, who was in Australia to speak at the Tourism Futures conference on the Gold Coast. "2007 was the tipping point in America for internet travel with more than 50 per cent of both business and leisure travel bookings done seamlessly online." The same should be happening here, and now, Wolf argues. He says the Australian industry should stop blaming the Government for what it is or is not doing and look inwards for answers. "You need to do more with technology. The internet has provided a level playing field for all tourism operators around the world. It is such an opportunity but you have to harness it."

June 13, 2008 TravelDailyNews
Web In Travel Formulates New Partnership With PhoCusWright
WIT-Web In Travel, Asia's leading travel distribution, marketing and technology conference, announced a new partnership with PhoCusWright Inc., the travel industry research authority on how travelers, suppliers and intermediaries connect, to formulate WIT 2008.

June 13, 2008 4Hoteliers
Web In Travel & PhoCusWright Partner
Two industry leaders combine forces for Web In Travel 2008 - WI is Asia’s leading travel distribution, marketing and technology conference and has announced a new partnership with PhoCusWright Inc., the travel industry research authority on how travelers, suppliers and intermediaries connect, to formulate WIT 2008.

June 13, 2008 4 Hoteliers
What Is A Travel Agent?
One need look no further than "dynamic packaging," one of the hottest buzzwords for nearly a decade. Ask 10 "experts" what dynamic packaging is, and still today you should expect no fewer than 10 different answers. When PhoCusWright undertook research for its recent study of the travel agency distribution channel—PhoCusWright's Travel Agency Distribution Landscape: 2006-2009 —we immediately encountered significant challenges in how to organize and describe this complex segment of the travel market.

June 12, 2008 Hospitality Net
Web In Travel Formulates New Partnership With PhoCusWright Inc.
WIT-Web In Travel, Asia's leading travel distribution, marketing and technology conference, announced a new partnership with PhoCusWright Inc., the travel industry research authority on how travelers, suppliers and intermediaries connect, to formulate WIT 2008.

June 12, 2008 NewsWire Today
Rezgo.com to be Featured for Travel Innovation at PhoCusWright Conference 2008
Rezgo.com, a next-generation Web-based booking solution for tour and activity providers, has been selected by PhoCusWright to be featured at the Travel Innovation Summit which will showcase the travel industry's hottest, most innovative Web apps. For 15 years, The PhoCusWright Conference has been pushing the envelope on travel innovations. The Travel Innovation Summit at The PhoCusWright Conference is a new PhoCusWright event that showcases the travel industry’s hottest, most innovative Web and mobile-based applications. Innovators from around the world demonstrate sites and solutions that will significantly impact travel planning, purchasing and trending.

June 11, 2008 Sentias
Rezgo.com to be Featured for Travel Innovation at PhoCusWright Conference 2008
For 15 years, The PhoCusWright Conference has been pushing the envelope on travel innovations. The Travel Innovation Summit at The PhoCusWright Conference is a new PhoCusWright event that showcases the travel industry’s hottest, most innovative Web and mobile-based applications. Innovators from around the world demonstrate sites and solutions that will significantly impact travel planning, purchasing and trending. For 15 years, The PhoCusWright Conference has been pushing the envelope on travel innovations. The Travel Innovation Summit at The PhoCusWright Conference is a new PhoCusWright event that showcases the travel industry’s hottest, most innovative Web and mobile-based applications. Innovators from around the world demonstrate sites and solutions that will significantly impact travel planning, purchasing and trending.

June 11, 2008 HotelMarketing
Free whitepaper: Best practices in travel business intelligence
Sabre Travel Network and PhoCusWright announced the availability of new research discussing strategies and tactics to optimize travel procurement. The findings of the study are presented in a whitepaper, Best Practices in Travel Business Intelligence, which is based on two years of interviews with business travel managers and buyers, as well as detailed reviews of travel data management systems from travel management companies, global distribution system (GDS) providers and third-party developers

June 10, 2008 Rezgo
Rezgo.com to be Featured for Travel Innovation at PhoCusWright Conference 2008
North Vancouver, BC, Canada, June 10, 2008. Rezgo.com, a next-generation Web-based booking solution for tour and activity providers, has been invited by PhoCusWright to be featured at the Travel Innovation Summit. The summit, which will be held on November 17, 2008 in Hollywood, will showcase the travel industry’s hottest, most innovative Web and mobile-based applications. For 15 years, The PhoCusWright Conference has been pushing the envelope on travel innovations. The Travel Innovation Summit at The PhoCusWright Conference is a new PhoCusWright event that showcases the travel industry’s hottest, most innovative Web and mobile-based applications. Innovators from around the world demonstrate sites and solutions that will significantly impact travel planning, purchasing and trending

June 10, 2008 Sabre Travel Network
Are You Getting The Most From Your Travel Data?
We’ve partnered with PhoCusWright, the travel industry research authority, to bring you the Best Practices in Travel Business Intelligence. This research is based on two years of interviews with corporate travel managers and buyers, as well as detailed reviews of travel data management systems from travel management companies, GDS providers and third-party developers.

June 10, 2008 Sabre Travel Network
Sabre, PhoCusWright Present Best Practices in Travel Business Intelligence
Travel industry leaders Sabre Travel Network and PhoCusWright announced the availability of new research discussing strategies and tactics to optimize travel procurement. The findings of the study are presented in a whitepaper, Best Practices in Travel Business Intelligence, which is based on two years of interviews with business travel managers and buyers, as well as detailed reviews of travel data management systems from travel management companies, global distribution system (GDS) providers and third-party developers.

June 10, 2008 PR Inside
Sabre, PhoCusWright Present Best Practices in Travel Business Intelligence
Travel industry leaders Sabre Travel Network and PhoCusWright announced the availability of new research discussing strategies and tactics to optimize travel procurement. The findings of the study are presented in a whitepaper, Best Practices in Travel Business Intelligence, which is based on two years of interviews with business travel managers and buyers, as well as detailed reviews of travel data management systems from travel management companies, global distribution system (GDS) providers and third-party developers

June 10, 2008 CentreDaily
Sabre, PhoCusWright Present Best Practices in Travel Business Intelligence
Travel industry leaders Sabre Travel Network and PhoCusWright announced the availability of new research discussing strategies and tactics to optimize travel procurement. The findings of the study are presented in a whitepaper, Best Practices in Travel Business Intelligence, which is based on two years of interviews with business travel managers and buyers, as well as detailed reviews of travel data management systems from travel management companies, global distribution system (GDS) providers and third-party developers.

June 10, 2008 Yahoo! Finance
Sabre, PhoCusWright Present Best Practices in Travel Business Intelligence
Travel industry leaders Sabre Travel Network and PhoCusWright announced the availability of new research discussing strategies and tactics to optimize travel procurement. The findings of the study are presented in a whitepaper, Best Practices in Travel Business Intelligence, which is based on two years of interviews with business travel managers and buyers, as well as detailed reviews of travel data management systems from travel management companies, global distribution system (GDS) providers and third-party developers.

June 09, 2008 Travel & Tourism Technology Trends
PhoCusWright to Showcase Hottest Travel 2.0 & Mobile Innovations
The PhoCusWright Conference, for the first time in its history, will be featuring a special summit dedicated to spotlighting the hottest innovations is mobile and web travel technology. The inaugural Travel Innovation Summit will feature 24 handpicked companies from around the World who want to demo their innovations to some of the most influential leaders in the travel & tourism industry.

June 07, 2008 Reuters India
Indian Travel Firms Look Online As Demand Soars
"If the 20th century was about sorting out supply, the 21st century is about sorting out demand," said Ram Badrinathan, senior analyst with PhoCusWright Inc, a travel research firm.

June 07, 2008 ASAP News
More Travelers Getting Online
A recent study completed by the PhoCusWright Consumer Travel Trends group found that there had been an increase in the number of people who had traveled commercially in the last thirty days who had also used the internet in the same time period.

June 06, 2008 The BOOT
PhoCusWright and Viator Meet Up in Sydney
Rod Cuthbert of Viator was kind enough to invite me to a drinks event with PhoCusWright CEO Philip Wolf. Wolf was in Australia to attend the Tourism Futures conference on the Gold Coast...Philip gave an brief but interesting speech. Two things he said particularly stuck with me. Firstly he put an new spin on how to think about the battle between the big OTAs and meta-search/content companies...He then took this analysis a little further through taking us through PhoCusWright's current Perfect Storm thesis (The Perfect Storm: Search Shop Buy). It is one thing for us as an industry to have better means for classifying the models and categorisation for each competitor but do our customers care. We as an industry think about supplier sites, OTAs, Hotel Only, Meta/Zero, Affiliates, white-label, last minute, etc etc. But the consumers don't do any of this. All they think about is buying travel. On the whole the distinctions between the models and methodologies are meaningless to the consumer. Wolf encapsulated this through this comment "In our study of consumer behaviour a statistically significant number of consumers actually believe that they buy their travel from Google".

June 04, 2008 Proactive
Custom Content is Your Best Bet
Travel bookings surpassed offline bookings in volume for the fitrst time in 2007, according to PhoCusWright.

May 29, 2008 4Hoteliers
Top 10 Online Tips for the Summer
What would be the absolute best use of a GMs time in this arena to prepare for the summer? According to the 7th Edition of PhoCusWright’s US Online Travel report, there are two primary “pillars of online travel purchasing: Seeking information (the core task of travel planning whether at the inspirational or practical stage) and looking for perspective, i.e., like-minded experience and judgments, and they are currently trumping the previously straightforward hunt for the best price.”

May 28, 2008 Milestone Internet Marketing
Top 10 Online Tips for the Summer
According to the 7th Edition of PhoCusWright’s US Online Travel report, there are two primary “pillars of online travel purchasing: Seeking information (the core task of travel planning whether at the inspirational or practical stage) and looking for perspective, i.e., like-minded experience and judgments, and they are currently trumping the previously straightforward hunt for the best price.”

May 22, 2008 Talking Travel With Roy Lowey Blog
Online Travel Buyers Like Podcasts and Video
Rich content and social media—including podcasts or live online video and traveler-generated reviews from within and outside of one's social network—can help determine where leisure travel will be purchased online, says PhoCusWright

May 22, 2008 A Couple of Chicks eMarketing
Canada's Annual Online Revealed Tourism Marketing Conference A Huge Success
Their content has been used at a number of international conferences around the world including ITB, PhoCusWright, Web In Travel, Travolution, Canada-e-Connect and Online Revealed.

May 22, 2008 BrightCove
Travolution Summit- Goldthorpe and Wolf
Philip Wolf (PhoCusWright) and Adrian Goldthorpe (FutureBrand), moderated by David Soskin (Cheapflights)

May 22, 2008 ehotelier.com
Nine Out of Ten of Travel Buyers Say That Travel Related Podcasts and Video Influence Their Purchases
The PhoCusWright Consumer Travel Trends Survey Tenth Edition examines the growing influence of rich content and social media-including podcasts or live online video and traveler-generated reviews from within and outside of one's social network-in determining where leisure travel will be purchased online.

May 21, 2008 LiveRez Online Vacation Rental
9 Out of 10 Travel Buyers Say Travel-Related Podcasts, Online Video Influence Their Purchases
9 out of 10 travel buyers say travel-related podcasts, online video influence their purchases says an interesting report coming out from PhoCusWright about online travel purchasing.

May 21, 2008 Online Travel Focus
The Distribution Landscape of Travel Agencies
According to PhoCusWright’s Travel Agency Landscape 2006-2009 report, the traditional travel agency segment (excluding online travel agencies) remains significant, compelling and deserving of careful study and consideration.

May 21, 2008 HotelMarketing
The US Travel Agency Distribution Landscape
According to a new PhoCusWright report, traditional travel agencies will continue to play an important role in travel distribution, despite the erosion of supplier commissions, the decline in travel agency locations, and the surge in online travel and direct bookings. This article summaries the key points of the report.

May 20, 2008 Royal Pingdom
Record Sales in 2008 Make Downtime Expensive for Travel Websites
Online travel sales will reach $110 billion in 2008 in the US alone according to the research firm PhoCusWright. With this kind of turnover, downtime costs more money for travel websites than for many other types of online services. And since there is so much competition, there are plenty of options for customers to take their business elsewhere if one website fails to respond.

May 20, 2008 The Beat
Survey: Mobile Tech's Promise in Managed Travel Unfulfilled
"Industry pundits have been touting the future promise of mobile travel for years," according to a February article by PhoCusWright technology analyst Cathy Schetzina. "In 2008, that future will become a reality. Mobile technology represents the next major wave for travel applications, and its influence will be enormous."

May 18, 2008 Winnipeg Free Press
Plane Dealer
For the first time last year, more travel was purchased online than offline in the United States, according to a survey conducted by travel industry research company PhoCusWright. The study said that 51 per cent of U.S. travel was booked online in 2007, and it projected that percentage to increase to 56 per cent in 2008 and 60 per cent in 2009.

May 16, 2008 MiMegasite
Visa Offers Meeting Card With Arcaneo
Current growth in spending in this category is driving demand for effective expense management tools to help businesses control costs and manage their meetings spending, which is expected to reach $86 billion annually in the U.S. alone in 2008 according to research by PhoCusWright Inc.

May 16, 2008 BrightCove
Travolution Summit - Steve Hafner CEO interview
PhoCusWright president Philip Wolf interviews Kayak CEO Steve Hafner in the now-infamous encounter at the Travolution Summit, April 2008

May 15, 2008 Business Wire
Visa Offers New Commercial Card to Help Manage Growing Corporate Meetings Expenditures
Current growth in spending in this category is driving demand for effective expense management tools to help businesses control costs and manage their meetings spending, which is expected to reach $86 billion annually in the U.S. alone in 2008 according to research by PhoCusWright Inc.

May 12, 2008 BTNOnline
Inside Track: Accor Seeks to Block Possible Takeover
Almost half of the $110 billion in U.S. travel agency sales in 2006 came from the largest 65 agencies, nearly all of which had more than 60 percent of annual sales from corporate travel, according to PhoCusWright's Travel Agency Distribution Landscape: 2006-2009 report released last month.

May 12, 2008 e-Travel Blackboard
Senior Tourism Identified as Best Opportunity for Growth in 'Tourism Futures' Survey
“We have some blockbuster keynote speakers including tourism technology and marketing expert, Philip Wolf from PhoCusWright in the United States,” said Mr Charters.

May 09, 2008 MiMegasite
Small Meetings White Paper Released
HEDNA, the Hotel Electronic Distribution Network Association, in partnership with travel industry research company PhoCusWright Inc., announced the publication of a white paper entitled, "Enabling the Online Marketplace for Meetings: A Toolkit."

May 08, 2008 4Hoteliers
Going Green: The Business Impact of Environmental Awareness on Travel
PhoCusWright is seeking participating companies to invest in and help shape research for a Special Report on the explosive growth of interest in the green lifestyle and how it is impacting travel. Utilizing a three-pronged approach, this research will survey travel suppliers, consumers and influencers (intermediaries, green organizations, carbon offset companies, DMOs, online companies) through various methods including in-depth interviews, and qualitative and quantitative surveys.

May 08, 2008 CIOL News Reports
Booming Indian Travel Firms Ride on Cyberspace
"If the 20th century was about sorting out supply, the 21st century is about sorting out demand," said Ram Badrinathan, senior analyst with PhoCusWright Inc, a travel research firm.

May 08, 2008 Thinking Aloud
Online Travel---Saavy Marketing Required
Ram Badrinathan (Sr Analyst, Phocuswright) said “Booking online isn’t really about low rate tickets as much as it is about value additions.”

May 07, 2008 Press Release Newswire
Last Week to Register for the Canadian Online Tourism Marketing Conference
The Tips From The T-List is a growing number of the world's greatest Travel Industry bloggers who come together to create collaborative books, workshops, blogger awards and to donate to charity. Their content has been used at a number of international conferences around the world including ITB, PhoCusWright, Web In Travel, Travolution, Canada-e-Connect and Online Revealed.

May 07, 2008 Yahoo! Finance
Indian Travel Firms Look Online as Demand Soars
"If the 20th century was about sorting out supply, the 21st century is about sorting out demand," said Ram Badrinathan, senior analyst with PhoCusWright Inc, a travel research firm.

May 06, 2008 The Boot
In India the $2billion online market is creating an industry: discussing India online with Ram Badrinathan of PhoCusWright
I discussed with this Ram Badrinathan of PhoCusWright before I left. He has been working on a special report. Badrinathan put this phenomenon in the simplest of terms. “This,” he says “is because travel as a category simply did not exist in India.” He goes on “the reason the online travel category is exploding is because the whole category did not exist before”.

May 06, 2008 Wire Service Canada
Vancouver Company Powers International Tourism Community
Tips From The T-List books and workshops have been included in a number of international conferences around the world including ITB Berlin, PhoCusWright, Web In Travel, Travolution, Online Revealed, and Canada-e-Connect.

May 06, 2008 Online Revealed
Last Week to Register for the Canadian Online Tourism Marketing Conference
The Tips From The T-List is a growing number of the world’s greatest Travel Industry bloggers who come together to create collaborative books, workshops, blogger awards and to donate to charity. Their content has been used at a number of international conferences around the world including ITB, PhoCusWright, Web In Travel, Travolution, Canada-e-Connect and Online Revealed.

May 05, 2008 e-Travel Blackboard
Guide to Online Meetings Bookings Released
“This report presents practical information and research findings in a way that can be easily used by hoteliers, corporate meeting planners and technology providers to understand how to participate in this marketplace,” said Bruce Rosard, PhoCusWright VP Sales and Marketing.

May 05, 2008 Thinking Aloud
OTC-Delivering Value, Creating Opportunity
The session started with moderator Ram Badrinathan (Senior Analyst, PhoCuswright Inc.) mentioning that booking online wasn’t really about low rate tickets as much as it was about value additions and that bundling of services and therefore better demand management without commoditizing the travel industry was a serious problem to be tackled by all. For the next one and a half hours, Ram with panelists Mahesh Murthy (MD of Pinstorm Technologies), Emmanuel Philips (Consultant, Cox and Kings), Ashok Lalla (Director–Internet Marketing, Taj Hotels Resorts and Palaces) and Gulshan Verma (Head of Sales Strategy, Yahoo! India) tried to answer all the questions posed and suggested inventive solutions.

May 03, 2008 Mobashir Ahmed's Blog
In Pakistan
Planning holiday trips online is on the rise in networked countries of the world. According to a survey by PhoCusWright “travel is the top selling service on the Internet that consumers want to buy and it is generating a plenty of competitive spark between service providers: airlines, hotels, and travel agents.”But this is yet not the case when one wants to explore Pakistan. Reasons: Most local tour operators and travel agents have no presence on the World Wide Web.

May 01, 2008 4Hoteliers
Are Travel Agents Destined For Extinction?
A new report from PhoCusWright, the leader in travel industry research and intelligence, proves otherwise. According to PhoCusWright's Travel Agency Distribution Landscape: 2006-2009, the travel agency distribution channel represents a large and dynamic opportunity, accounting for nearly US$110 billion in sales, or 41% of all travel booked in the U.S.

April 30, 2008 Gatlin Education Services
Travel Agents a Dying Breed? Not So, Experts Say
Today, travel agencies account for nearly $110 billion in sales, or 41% of all travel booked in the U.S., according to a recent survey released by travel market research firm PhoCusWright. And that’s not including online travel agencies, which might bring that to 60% or 70%, said William Maloney, executive vice president and COO at the American Society of Travel Agents [ASTA].

April 29, 2008 Fox Business
Travel Agents: A Dying Breed? Not So, Say Experts
Today, travel agencies account for nearly $110 billion in sales, or 41% of all travel booked in the U.S., according to a recent survey released by travel market research firm PhoCusWright. And that’s not including online travel agencies, which might bring that to 60% or 70%, said William Maloney, executive vice president and COO at the American Society of Travel Agents [ASTA].

April 29, 2008 Travel Daily News
Are Travel Agents Destined For Extinction?
Some say travel agents are dinosaurs, destined for extinction. A new report from PhoCusWright proves otherwise. According to PhoCusWright's Travel Agency Distribution Landscape: 2006-2009, the travel agency distribution channel represents a large and dynamic opportunity, accounting for nearly US$110 billion in sales, or 41% of all travel booked in the U.S

April 29, 2008 e-Travel Blackboard
Travel Agents Still Needed: New Research Reveals
Travel agents are not headed for extinction according to new research revealed by PhoCusWright, a leader in travel industry research and intelligence have reported.

April 29, 2008 Modern Agent
Hedna, PhoCusWright Partner on Meetings Technology Paper
HEDNA, the Hotel Electronic Distribution Network Association, in partnership with travel industry research company PhoCusWright Inc., announced the publication of a white paper entitled, "Enabling the Online Marketplace for Meetings: A Toolkit." Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright, said "This report presents practical information and research findings in a way that can be easily used by hoteliers, corporate meeting planners and technology providers to understand how to participate in this marketplace."

April 29, 2008 e-Travel Blackboard
Travel Agents Still Needed: New Research Reveals
According to PhoCusWright's Travel Agency Distribution Landscape: 2006-2009, travel agencies account for nearly US$110 billion in sales or equivalent to 41 per cent of all travel booked in the United States. "The agency distribution landscape is large, complex and dynamic. There are critical differences across leisure agencies, corporate agencies and home-based agents -- the types of products they sell, the technologies and channels they use to research and book travel, their business models and strategy," Douglas Quinby, PhoCusWright's senior director, research, and report author said. "Companies seeking to engage with this important distribution channel must understand which segments of the agency landscape are relevant for their business, and what are the key dynamics driving product selection and booking within those segments."

April 29, 2008 HSMAI
HEDNA and PhoCusWright Publish Small Meetings White Paper
HEDNA, the Hotel Electronic Distribution Network Association, in partnership with travel industry research company PhoCusWright Inc., today announced the publication of a white paper entitled, "Enabling the Online Marketplace for Meetings: A Toolkit." Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright, said "This report presents practical information and research findings in a way that can be easily used by hoteliers, corporate meeting planners and technology providers to understand how to participate in this marketplace."

April 29, 2008 Hospitality Net
HEDNA and PhoCusWright Publish Small Meetings White Paper
HEDNA, the Hotel Electronic Distribution Network Association, in partnership with travel industry research company PhoCusWright Inc., today announced the publication of a white paper entitled, "Enabling the Online Marketplace for Meetings: A Toolkit." Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright, said "This report presents practical information and research findings in a way that can be easily used by hoteliers, corporate meeting planners and technology providers to understand how to participate in this marketplace."

April 29, 2008 Travel Daily News
PhoCusWright Signs New Partnership for New Research on Green Travel
As the green movement continues to influence consumer travel decisions, travel industry professionals seek a greater understanding of the potential impact on buyer motivation. PhoCusWright, The Hospitality Sales and Marketing Association International (HSMAI) Foundation and Sustainable Travel International will help bring guidance to travel professionals with the travel industry's first in-depth study on green travel in the U.S., Going Green: The Business Impact of Environmental Awareness on Travel. "Green has clearly penetrated popular consciousness in a dramatic way," said Carroll Rheem, director, research at PhoCusWright and head of the project. "The recent flurry of green related media attention and messaging has created a cloud of hype that makes it difficult for companies to distill meaningful trends that have strategic impact. The goal of this study is to cut to the heart of what is important to travel companies and provide insights that will empower them to make smart decisions."

April 29, 2008 Howzat Media
Internet Travel Remains Pregnant with Potential
I was privileged to be invited to open the Travolution/Phocuswright conference in London last week and to moderate the first session between legendary travel internet guru Philip Wolf (the CEO of PhocusWright) and brand expert Adrian Goldthorpe. It was an excellent day and really marked a coming of age for the UK travel internet industry as the standard of the sessions was a marked improvement over anything I have yet attended on this side of the Atlantic.

April 29, 2008 Hotelier.com
A Guide to Online Booking for Group Rooms and Meeting Space
HEDNA, the Hotel Electronic Distribution Network Association, in partnership with travel industry research company PhoCusWright Inc., today announced the publication of a white paper entitled, “Enabling the Online Marketplace for Meetings: A Toolkit.” Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright, said “This report presents practical information and research findings in a way that can be easily used by hoteliers, corporate meeting planners and technology providers to understand how to participate in this marketplace."

April 28, 2008 The Beat
PhoCusWright: Agency Share Loss Slowing; GDS Decline to Continue
U.S. travel agents in 2007 sold about $107 billion in travel, or 38 percent of the total travel marketplace, according to new research from PhoCusWright. When also including online travel agencies, the firm found travel agencies booked half of all U.S. travel. Although PhoCusWright projected that sales through travel agencies, excluding online agencies, would decline to 33 percent of the total market in 2009 because of channel shift among leisure bookers, the overall rate of share loss "has slowed."

April 28, 2008 PRNewswire
HEDNA and PhoCusWright Publish Small Meetings White Paper
The report, published with supporting data from PhoCusWright's research, is a guide to the current state of technology in the rapidly evolving group online marketplace and to understanding the current opportunities and challenges that exist. The Toolkit helps hotels and others assess readiness for deployment of an online group marketing strategy offering real-time booking of meeting facilities, simple catering, audio visual equipment and group rooms. It also serves as a practical resource for planning an online booking solution for small groups and simple meetings of up to 75 attendees.

April 28, 2008 Yacht Vacations and Charters
HEDNA and PhoCusWright Publish Small Meetings White Paper
The report, published with supporting data from PhoCusWright's research, is a guide to the current state of technology in the rapidly evolving group online marketplace and to understanding the current opportunities and challenges that exist. The Toolkit helps hotels and others assess readiness for deployment of an online group marketing strategy offering real-time booking of meeting facilities, simple catering, audio visual equipment and group rooms. It also serves as a practical resource for planning an online booking solution for small groups and simple meetings of up to 75 attendees.

April 28, 2008 Hotel and Motel Management
Hedna, PhoCusWright Publish White Paper
HEDNA, the Hotel Electronic Distribution Network Association, in partnership with travel industry research company PhoCusWright Inc., today announced the publication of a white paper entitled, "Enabling the Online Marketplace for Meetings: A Toolkit."

April 28, 2008 Hotel Executive
Hedna and PhoCusWright Publish Small Meetings White Paper
The report, published with supporting data from PhoCusWright's research, is a guide to the current state of technology in the rapidly evolving group online marketplace and to understanding the current opportunities and challenges that exist.

April 28, 2008 Modern Agent
President's Letter: $100 Billion in Sales
Philip Wolf, founder and owner of PhoCusWright, puts on what many in the travel industry call the top travel conference of the year. It brings out the top names in travel, travel technology and banking to learn about the latest travel trends. Travel executives from businesses looking at online strategies to grow their business are just some of the folks in attendance.

April 28, 2008 e-Hotelier
PhoCusWright partners with HSMAI Foundation and Sustainable Travel International for groundbreaking new study on Green Travel
As the green movement continues to influence consumer travel decisions, travel industry professionals seek a greater understanding of the potential impact on buyer motivation. PhoCusWright, The Hospitality Sales and Marketing Association International (HSMAI) Foundation and Sustainable Travel International will help bring guidance to travel professionals with the travel industry's first in-depth study on green travel in the U.S., Going Green: The Business Impact of Environmental Awareness on Travel. "Green has clearly penetrated popular consciousness in a dramatic way," said Carroll Rheem, director, research at PhoCusWright and head of the project. "The recent flurry of green related media attention and messaging has created a cloud of hype that makes it difficult for companies to distill meaningful trends that have strategic impact. The goal of this study is to cut to the heart of what is important to travel companies and provide insights that will empower them to make smart decisions."

April 28, 2008 The Earth Times
HEDNA and PhoCusWright Publish Small Meetings White Paper
HEDNA, the Hotel Electronic Distribution Network Association, in partnership with travel industry research company PhoCusWright Inc., today announced the publication of a white paper entitled, "Enabling the Online Marketplace for Meetings: A Toolkit." Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright, said "This report presents practical information and research findings in a way that can be easily used by hoteliers, corporate meeting planners and technology providers to understand how to participate in this marketplace."

April 28, 2008 Yahoo! Canada Finance
HEDNA and PhoCusWright Publish Small Meetings White Paper
HEDNA, the Hotel Electronic Distribution Network Association, in partnership with travel industry research company PhoCusWright Inc., today announced the publication of a white paper entitled, "Enabling the Online Marketplace for Meetings: A Toolkit." Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright, said "This report presents practical information and research findings in a way that can be easily used by hoteliers, corporate meeting planners and technology providers to understand how to participate in this marketplace."

April 28, 2008 The Beat
PhoCusWright: Agency Share Loss Slowing; GDS Decline to Continue
U.S. travel agents in 2007 sold about $107 billion in travel, or 38 percent of the total travel marketplace, according to new research from PhoCusWright. When also including online travel agencies, the firm found travel agencies booked half of all U.S. travel. Although PhoCusWright projected that sales through travel agencies, excluding online agencies, would decline to 33 percent of the total market in 2009 because of channel shift among leisure bookers, the overall rate of share loss "has slowed." Driving more than $50 billion in sales, the largest 65 agencies account for more than half of the total travel agency market, the research group found. The remaining 23,000 agencies and home-based agents focus mainly on leisure travel. According to the "Travel Agency Distribution Landscape 2006-2009" report, vendor commissions generate 31 percent of revenues for corporate agencies while client fees drive 52 percent, global distribution system incentives provide 5 percent and "net rate markups" supply 6 percent. Profitability "now versus two years ago" is the same or better for 53 percent of corporate agencies, but worse for 42 percent, PhoCusWright found. Travel agencies in 2006 booked 72 percent of their sales through GDSs, but PhoCusWright expects that to fall to 67 percent in 2009 as Internet bookings rise to 21 percent from 16 percent. The firm predicted that agents would book 36 percent more hotel rooms online in 2009 than they did in 2006, with a 22 percent increase in online air bookings.

April 25, 2008 GreenBiz
Study to Look at the Green Travel Trends in Industry, Consumers
Research firm PhoCusWright, Hospitality Sales and Marketing Association International, and Sustainable Travel International are working on “Going Green: The Business Impact of Environmental Awareness on Travel."

April 25, 2008 For Immediate Release
Sustainable Travel International Partners with PhoCusWright and HSMAI Foundation for Groundbreaking New Study on Green Travel
As the green movement continues to influence consumer travel decisions, travel industry professionals seek a greater understanding of the potential impact on buyer motivation. Sustainable Travel International, PhoCusWright, and The Hospitality Sales and Marketing Association International (HSMAI) Foundation will help bring guidance to travel professionals with the travel industry’s first in-depth study on green travel in the U.S., Going Green: The Business Impact of Environmental Awareness on Travel. “Green has clearly penetrated popular consciousness in a dramatic way,” said Carroll Rheem, director of research at PhoCusWright and head of the project. “The recent flurry of green related media attention and messaging has created a cloud of hype that makes it difficult for companies to distill meaningful trends that have strategic impact. The goal of this study is to cut to the heart of what is important to travel companies and provide insights that will empower them to make smart decisions.”

April 25, 2008 eHotelier
Are Travel Agents Destined for Extinction? PhoCusWright - and $110 Billion in Travel Sales - Say Otherwise!
Some say travel agents are dinosaurs, destined for extinction. A new report from PhoCusWright, the leader in travel industry research and intelligence, proves otherwise. According to PhoCusWright's Travel Agency Distribution Landscape: 2006-2009, the travel agency distribution channel represents a large and dynamic opportunity, accounting for nearly US$110 billion in sales, or 41% of all travel booked in the U.S. This groundbreaking report presents the first definitive sizing and analysis of the travel agency marketplace. Conducted in partnership with four leading travel industry organizations-American Society of Travel Agents, Airlines Reporting Corporation, Cruise Lines International Association and Performance Media Group-PhoCusWright's Travel Agency Distribution Landscape: 2006-2009 presents results from a survey of nearly 1,900 agents and more than 60 in-depth interviews. The research spans the travel industry, including storefront-based travel agents and home-based agents, agency owners and managers, travel suppliers, technology and distribution companies, and travel agency consortia, franchises and industry associations. "The agency distribution landscape is large, complex and dynamic. There are critical differences across leisure agencies, corporate agencies and home-based agents-the types of products they sell, the technologies and channels they use to research and book travel, their business models and strategy," said Douglas Quinby, PhoCusWright's senior director, research, and report author. "Companies seeking to engage with this important distribution channel must understand which segments of the agency landscape are relevant for their business, and what are the key dynamics driving product selection and booking within those segments."

April 25, 2008 Hospitality Net
HSMAI Foundation Partners with PhoCusWright and Sustainable Travel International for Groundbreaking New Study on Green Travel
As the green movement continues to influence consumer travel decisions, travel industry professionals seek a greater understanding of the potential impact on buyer motivation. PhoCusWright, The Hospitality Sales and Marketing Association International (HSMAI) Foundation and Sustainable Travel International will help bring guidance to travel professionals with the travel industry’s first in-depth study on green travel in the U.S., Going Green: The Business Impact of Environmental Awareness on Travel. “Green has clearly penetrated popular consciousness in a dramatic way,” said Carroll Rheem, director of research at PhoCusWright and head of the project. “The recent flurry of green related media attention and messaging has created a cloud of hype that makes it difficult for companies to distill meaningful trends that have strategic impact. The goal of this study is to cut to the heart of what is important to travel companies and provide insights that will empower them to make smart decisions.”

April 24, 2008 Breaking Travel News
Interview with Philip Wolf
Justin Cooke's interview of Philip Wolf during the WTTC Global Summit.

April 24, 2008 Travolution
UK Tipping Point in Two Years
PhoCusWright predicts Canada and UK will be the next two countries to reach that 50% tipping point in terms of online travel purchasing. The UK will get there in two years with a current penetration of between 35% and 40% followed by Germany and France.

April 23, 2008 GulfNews
Call to Reduce Industry' Carbon Footprint
The second day's sessions on "The Industry Is Smart - And It's Getting Smarter" and "We've Always Looked Ahead - Now We're Looking Further" were moderated by Philip Wolf, chief executive of PhoCusWright, and Nik Gowing, chief presenter, BBC World, respectively.

April 23, 2008 AmeInfo
8th Global Travel and Tourism Summit draws to a close
The second day's sessions on 'The Industry Is Smart - And It's Getting Smarter' and 'We've Always Looked Ahead - Now We're Looking Further' were moderated by Philip Wolf, CEO, PhoCusWright Inc, and Nik Gowing, Chief Presenter, BBC World, respectively.

April 23, 2008 Hospitality Trends
Are Travel Agents Destined for Extinction? PhoCusWright - and $110 Billion in Travel Sales - Say Otherwise!
Landmark study from PhoCusWright presents first definitive market sizing and trends analysis for the traditional travel agency distribution channel.

April 23, 2008 Yahoo! Finance
Are Travel Agents Destined for Extinction? PhoCusWright -- and $110 Billion in Travel Sales -- Say Otherwise!
"The agency distribution landscape is large, complex and dynamic. There are critical differences across leisure agencies, corporate agencies and home-based agents -- the types of products they sell, the technologies and channels they use to research and book travel, their business models and strategy," said Douglas Quinby, PhoCusWright's senior director, research, and report author. "Companies seeking to engage with this important distribution channel must understand which segments of the agency landscape are relevant for their business, and what are the key dynamics driving product selection and booking within those segments."

April 23, 2008 MarketWire
Are Travel Agents Destined for Extinction? PhoCusWright -- and $110 Billion in Travel Sales -- Say Otherwise!
Some say travel agents are dinosaurs, destined for extinction. A new report from PhoCusWright, the leader in travel industry research and intelligence, proves otherwise. According to PhoCusWright's Travel Agency Distribution Landscape: 2006-2009, the travel agency distribution channel represents a large and dynamic opportunity, accounting for nearly US$110 billion in sales, or 41% of all travel booked in the U.S. "The agency distribution landscape is large, complex and dynamic. There are critical differences across leisure agencies, corporate agencies and home-based agents -- the types of products they sell, the technologies and channels they use to research and book travel, their business models and strategy," said Douglas Quinby, PhoCusWright's senior director, research, and report author. "Companies seeking to engage with this important distribution channel must understand which segments of the agency landscape are relevant for their business, and what are the key dynamics driving product selection and booking within those segments."

April 22, 2008 Breaking Travel News
PhoCusWright Speaks at WTTC 2008
BTN's interview of Philip Wolf during the WTTC's Global Travel and Tourism Summit, April 20-22, 2008.

April 18, 2008 Vibe Agent
I’m at Travolution Summit in London April 24th
I’m looking forward to attending and speaking on a panel at the Travolution Summit next week. We’ve got a great lineup of folks, including Philip Wolf from PhoCusWright, Steve Hafter of Kayak, and Ian McCaig from lastminute.com, which should make for some interesting discussions.

April 18, 2008 Hospitality Net
Some Say Travel Agents are Dinosaurs, Destined for Extinction. PhoCusWright—and about $110 Billion in Travel Sales—Say Otherwise!
According to the forthcoming report, PhoCusWright's Travel Agency Distribution Landscape: 2006-2009, the travel agency distribution channel represents a large and dynamic opportunity. Travel agencies account for nearly $110 billion in sales, or 41% of all travel booked in the U.S. With some 24,000 locations and a workforce of more than 100,000 strong, the travel agency landscape is large and complex, representing a dizzying array of retail business models, from corporate to leisure, from extreme specialization to general purpose, from large, global corporations with thousands of employees to thousands of independent small business owners and a surging population of self-employed entrepreneurs working from home.

April 17, 2008 Cadabra
World-Leading Travel Planning Website Software Going Global
Frost says that travel planning and booking is moving online faster than many experts have predicted. Sales via online travel systems in the US alone reached USD$94 Billion in 2007 – more than one third of the total travel market. Leading online travel research company PhocusWright predicts that 28% of all European and 48% of all UK travel will be booked online in 2008.

April 16, 2008 Tech Journal
Take a meeting: iConvene makes it faster
The potential market is huge. Market research firm Phocuswright estimates the meetings market at $80 billion a year, not counting travel and hotel costs.

April 15, 2008 Hospitality Trends
PhoCusWright Sees Travel Agent Sales Grow
ASTA staff provided the Board with a review of key issues facing the retail travel market and updated the group on the state of ASTA's current arbitration with the Airlines Reporting Corp. The Board also previewed the results of a collaborative study with PhoCusWright that examines changes to travel agency size, composition and trends, the results of which will enable the Board to correctly position ASTA in an ever-changing marketplace.

April 15, 2008 Hotelmarketing
PhoCusWright Sees Travel Agent Sales Grow
A new study by PhoCusWright found that although online travel sales have soared, the travel agency distribution channel is still a big part of the industry and represents 41% of all travel booked in the U.S.

April 11, 2008 USA Today
Stranded Fliers Say Alerts Failed to Notify Them
The situation with American should teach travelers a lesson — because technology doesn't always work, said Lorraine Sileo of travel research firm PhoCusWright. "We still have to take responsibility to contact the airline," she said.

April 10, 2008 Mountain News
"Imprudent to Think Industry Exempt From Downturn"
Phillip Wolf, CEO of PhoCusWright, agrees. "Millennials need to be empowered. They make decisions by discussing them with other customers. The technology of today and tomorrow makes it possible to issue something like a universal pass. We need to embrace crowd-pleasing strategies."

April 10, 2008 Breaking Travel News
LaCroix Is New VAX Chief
According to a 2008 study conducted by PhoCusWright, 64% of travel professionals reported that they use VAX VacationAccess to sell leisure travel.

April 09, 2008 Forbes
What the Airline Industry May Have Up Its Sleeve
Over the years the airline industry has done one thing very well--shifted the buying habits of consumers. Think of online ticket sales: Airlines have successfully oriented buyers in the direction of online travel. PhoCusWright estimates that for the first time, online U.S. travel bookings will surpass offline bookings, while eMarketer estimates that 41.3 million U.S. households will book travel online. According to eMarketer, online travel sales will climb from $79 billion in 2006 to over $146 billion in 2010.

April 08, 2008 Ski Press World
More Mountain Travel Symposium Highlights
Workshops are geared to help attendees learn about the changing expectations and demands of the mountain visitor. A national line-up of travel industry experts that includes Peter Yesawich, Ph.D, president of the Y Partnership of Orlando, Fla.; Rick Barrera, author of Over Promise, Over Deliver; Philip Wolf, founder and CEO of PhoCusWright, an international leader in emerging travel technology; and Lalia Rach, Ed.D., dean of the NYU Tisch Center for Hospitality, Tourism and Sports Management. In addition to general sessions by Barrera and Rach, an additional general session has been added with a blockbuster panel of some of the biggest names in travel and ski marketing. Chris Jarnot, chief marketing officer (CMO) for Vail Resorts; Andy Wirth, CMO of Intrawest resorts; and Myles Rademan, public affairs officer for Park City will join Yesawich and Wolf.

April 08, 2008 Tips From the T-List
Second Day @ PhoCusWright ITB - OTAs Speak Out
An interesting session with the leaders of some of Europe’s leading OTAs including: Alan Josephs, MD ebookers.com, Ignacio Martos, CEO Opodo, Ian McCaig, CEO Lastminute.com, Jens-Uwe Parkitny, VP & MD Expedia.com Gmbh, Javier Perez-Tenessa, Founder eDreams Inc. During the session Philip Wolf conducted an informal survey to determine whether the audience felt that the OTAs were doing a good job of differentiating themselves from each other. The resounding response from the audience was that they were, infact, NOT doing a very good job of differentiating themselves.

April 07, 2008 4 Hoteliers
Social Media Revolution
“The influence of social networking and community services is growing significantly for online travel. Seeking information and looking for perspective – like-minded experience and judgment – are currently trumping the straightforward hunt for the best price. Services that facilitate a purchasing decision by aggregating or filtering content make [online travel information] relevant to the user, ” says Douglas Quinby, Senior Director of Research at PhoCusWright.

April 07, 2008 Ski Press World
Vacation Experts Converge at Mountain Travel Symposium
Nationally known travel researcher and author Peter Yesawich, Ph.D will be joined by Philip Wolf, the founder and CEO of PhoCusWright, an organization specializing in emerging travel technology.

April 03, 2008 BedBookers.com
Review Sites - Commercial Blogging Becomes An Offense
A recent Travel Technology Survey which was commissioned by PhoCusWright revealed that for some time now, companies have adopted the practice of 'bigging themselves up' on trip review sites whilst 'dissing' competitors in an attempt to sway the consumers purchasing decision. In the survey most customers said they would rather make their own minds up than follow the views of people they didn’t know (and therefore, by implication, could not trust).

April 01, 2008 4 Hoteliers
Increasing Online Bookings & Conversion
According to a report from PhoCusWright Inc., the Internet will account for over half (54%) of all U.S. travel bookings this year. Other studies indicate up to 75% of bookings are "influenced" by the Internet.

March 31, 2008 Wall Street Journal
In Search of the Cheaper Meeting
Spending on U.S. corporate meetings is expected to grow to $75.8 billion this year from $73.4 billion in 2005, according to a study released last year by PhoCusWright, a corporate-travel research firm based in Sherman, Conn. Meanwhile, there's an increasing interest in using online tools to manage small meetings of 25 people or less, says Norm Rose, PhoCusWright senior corporate and technology analyst. Of the corporate meetings expected to book this year, at least 60% of the travel portion will be done online, he says.

March 28, 2008 Forbes
Travel Web Sites Get Personal
"The influence of social networking and community services is growing significantly for online travel," says Douglas Quinby, senior director of research at PhoCusWright. "Seeking information and looking for perspective--like-minded experience and judgments--are currently trumping the straightforward hunt for the best price. Services that facilitate a purchasing decision by aggregating or filtering content make [online travel information] relevant to the user." Online travel agencies aren't just investing in social networks to appease consumers, however. They also need to offer services that airline Web sites, which handle the majority of online bookings, don't have. "There's been a critical need for online travel agencies to differentiate their service from travel suppliers," Quniby said.

March 28, 2008 TravelMole
Commercial Blogging - "Flogging" - Becomes an Offense in Europe
In the US, the recent Travel 2.0 Consumer Technology Survey which was commissioned by Phocuswright revealed that when travel purchasing decisions are being made, most Americans said they would rather make their own minds up than follow the views of people they didn’t know (and therefore, buy implication, could not trust).

March 27, 2008 earthfaves
ITB in Berlin: There and Back Again
We also got to meet directly with some of the travel bloggers during the PhoCusWright Bloggers Summit (we took part in the open panel discussion forum).

March 26, 2008 aaron dalrymple dot com
Search Engines Still Key to Hotel Bookings?
Here may be a clue… The PhoCusWright Travel 2.0 Consumer Technology Survey, published in December of last year, says that, “When it comes to making travel purchasing decisions, most American travelers would rather see the options for themselves than simply act on the recommendations of others. In fact, travelers want to view the options in detail via pictures, online maps and video.”

March 25, 2008 LiveRez Online Vacation Rental
Trends - PhoCusWright’s U.S. Online Travel Overview Seventh Edition
Here is a summary of what these rather educated and well-researched folks had to say about what is going on in the travel industry: The U.S. travel market entered a new era of channel balance in 2007. This was the first year that more travel was purchased online than offline in the U.S. While online travel continues to grow faster than the market as a whole, the maturity of the channel has led to a significant slowdown in growth compared to the torrid pace of the past.

March 25, 2008 Travel Sightings
Trends - PhoCusWright's US Online Travel Overview Seventh Edition
The US travel market entered a new era of channel balance in 2007. This was the first year that more travel was purchased online than offline in the US While online travel continues to grow faster than the market as a whole, ...

March 24, 2008 Travolution's Purple Pod
The Purple Pod #1
Kevin May hosts the latest edition of The Purple Pod - commentary, discussion and more for the online travel industry. Matt Cheevers (Teletext Holidays) and Bruce Rosard (PhoCusWright) feature as we talk about the new media model in travel and why bloggers are important to the rest of the industry.

March 24, 2008 TravelBiz Monitor
In Conversation: "We Will Consider Bringing Down an Australian Business Delegation to India Within Two Years."
Q. What are the latest developments at Tourism Australia? A. Tourism Australia received 95,000 tourists from India last year, a 14 per cent increase over 2006. As per recent research, the markets delivering some of the largest increase in visitor spend included India, which was up by 43 per cent in 2007. We conducted a research study in India to better understand market needs along with PhocusWright but the results were similar to our understanding of the market that Australia is still an aspirational destination. These results substantiated the fact that we were on the right tract where India was concerned.

March 24, 2008 Travel Weekly
Searching for Streams
Falling segment fees--booking fees like those abandoned recently by Priceline--are also driving change, said Bob Offutt, an industry analyst with PhoCusWright. "These airlines are somewhat concerned about the power of metasearch," Offutt said. "They are being careful about how they are opening their kimono to them. I think they are afraid the metasearch players will develop so much power as a new intermediary that they will command fees that will exceed the segment fees of the GDSs." The suppliers' thinking, he said, is that if booking fees go to zero, the OTAs will have to become media companies, but "the truth is somewhere in between."

March 24, 2008 TravelBiz Monitor
Mobile, Metasearch Top PhoCusWright Analyst Predictions
At the start of the year PhoCusWright analysts assess the global travel marketplace to produce a list of predictions about anticipated changes in market dynamics, technology innovation and behaviour of travelers across the globe. The most frequently cited trends for this year are travel metasearch and the development of mobile travel applications.

March 23, 2008 The Coloradoan
Online Travel Purchases Continue to Grow
Last year was the first year in which more travel was purchased online in the United States than off-line, according to a recent consumer travel trends survey. The PhoCusWright 2008 Travel Industry Trends report predicted the shift to online travel purchasing to continue as more shoppers decide to do more shopping over the Internet.

March 19, 2008 ForImmediateRelease.net
Agoda Awarded "Best Accomodation" Website in Asia by TravelMole
Award judges were Damien Pfirsch, Digital Strategy Director, Keen Media Co Ltd, Thailand; Joe Nguyen, Director of eCommerce, Millennium&Copthorne Hotels, Singapore; Joe Buhler, Sr Destination Marketing Analyst, PhoCusWright and Principal, Buhler Works, USA; Liz Craig, Principal, OneGlobe Network, France and USA.

March 19, 2008 Eye for Travel
Unlocking the Power of Your Hotel Website
With over 50% of leisure bookings to be made online by 2010 (PhocusWright), the direct business is there for the taking if hotels embrace the internet and give it due priority.

March 14, 2008 Tips From the T-List at PhoCusWright@ITB Berlin
Astonishment Report From ITB PhoCusWright Bloggers Summit Part 1
I want to share with you some sentences that resonate to me during the PhoCusWright conference in ITB Berlin 2008. Philip C.Wolf - CEO PhoCusWright Unlimited choice online PPC and PPA are the trend Social Media have shift the power to consumers

March 14, 2008 Global Spa Summit
Global Spa Summit 2008
Philip Wolf, CEO, PhoCusWright, Inc. presents on the power of the internet.

March 13, 2008 Bloomberg
Expedia Holders Probe for Bottom as Travel Ads Climb
This year's 31 percent drop follows a 51 percent advance in 2007, when for the first time more than half of U.S. travel bookings were made on the Web, according to PhoCusWright Inc., an industry research firm in Sherman, Connecticut.

March 13, 2008 Business Wire
GetThere and Worktopia Give Business Travelers Online Tool for Finding and Booking Meeting Spaces
Through Worktopia’s advanced technology, GetThere users can book meeting space, audio visual equipment and catering for simple meetings of up to 100 participants in a single online session. A 2007 PhoCusWright report projected the value of the corporate meetings segment to reach $75.8 billion this year, with 67 percent of meetings involving less than 50 participants.

March 13, 2008 Purchasing.com
For Purchasing, the Next Strategic Sourcing Opportunity in Travel is Meetings Management
Tony Wagner, vice president of meetings and events, North America at Carlson Wagonlit Travel in Minneapolis, Minn., says a company can figure its meetings spend to be approximately 20–30% of its annual T&E (travel and entertainment) tab. As a definition for corporate meeting, he uses "more than 10 people traveling to a destination (or 10 room nights)." All told, the market for meetings in North America is approximately $75 billion, he says, basing this estimate on figures from a recent study by PhoCusWright in Sherman, Conn., for all types of meetings and events.

March 12, 2008 Tourism Tide
'Tourists Saying "No" to User-Generated Opinions' - Newsweek Reports
There are grumblings in the user generated review world. Newsweek reports that "the expert is back", and Charlotte Beal reports that there is an increase in 'choice fatigue' amongst tourists, and that "the world is too dangerous a place for faulty information". Returning from my Tips From The T-List sponsored blogger workshop at PhoCusWright@ITB, where we focussed on these issues has given me a greater appreciation for the conflict.

March 10, 2008 Travel Marketing in the Age of Web 2.0 & Beyond
Here's Part of the Discussion at The ITB
...on the topic of journalists vs bloggers which covered a wide range of opinions expressed by the panel. Adding to my opinion recorded in the video, I consider B2B travel blogs a valuable resource for leaders working in the travel industry, one they should use to keep abreast of what’s happening now and what will happen tomorrow on the web and how this will affect their business. As I mentioned, the purpose of this blog at least, is to add knowledge which, as Ram my fellow panelist mentioned, is different from information.

March 10, 2008 Business Wire
The Hilton Family of Hotels Launches Industry-First Personalized Group Web Pages
...Enabling Event Planners to Create Customized Web Pages for Events. A January 2007 study by PhoCusWright, which illustrates Hilton’s e-Events web page and alludes to Hilton Hotels as “An Industry Pioneer,” points out that “As the demographics of meeting professionals shift to younger, more technologically savvy individuals, there will be growing expectations for facilitated online interaction with suppliers to arrange and book group gatherings. These individuals are comfortable with self-service and are looking for 24/7 access and immediate results.”

March 10, 2008 PR Web
Zicasso Provides Hassle-Free Online Trip Planning Service
...That Gives Travelers Multiple, Personalized Itinerary Bids. Ideal for busy, discerning travelers who want a hassle-free trip planning and booking experience, newcomer Zicasso aims to close a gap in the need for personalization in online travel. Recent studies by market researchers PhoCusWright and Forrester Research point to a trend of more travelers, for the first time, using offline personalized services to plan and book their travel. Conversely, fewer travelers are booking their travel online.

March 08, 2008 First Tracks
Forum Highlights Mountain Travel Symposium Week in Vail
A national line-up of travel industry experts that includes Peter Yesawich, Ph.D, president of the Y Partnership of Orlando, Fla.; Rick Barrera, author of Over Promise, Over Deliver; Philip Wolf, founder and CEO of PhoCusWright, an international leader in emerging travel technology; and Lalia Rach, Ed.D., dean of the NYU Tisch Center for Hospitality, Tourism and Sports Management. In addition to general sessions by Barrera and Rach, an additional general session has been added with a panel of some of the biggest names in travel and ski marketing. Chris Jarnot, chief marketing officer (CMO) for Vail Resorts; Andy Wirth, CMO of Intrawest resorts; and Myles Rademan, public affairs officer for Park City will join Yesawich and Wolf.

March 08, 2008 Tips From the T-List at PhoCusWright@ITB Berlin
Thoughts on the PhoCusWright Bloggers Summit and Conference @ ITB
As I’m getting ready to go back home tomorrow, I have had some time to look back and try to summarize the experience of attending the Bloggers Summit and the PhoCusWright Conference @ ITB (as well as ITB itself). The Bloggers Summit brought together several eTourism bloggers from various parts of the world. Unfortunately, the sessions were so busy and bloggers’ schedules in some cases were so tight that I did not have time to meet all the bloggers who attended.

March 07, 2008 Travolution
GDSs Missed Out on Meta Search
GDSs missed an opportunity to pioneer and eventually dominate the meta search market in the late-1990s, leaving start-ups to launch successful business and create strong brands. This was the shock admission from Tom Klein, group president for Sabre Travel Network and Sabre Airline Solutions, who explained his regrets to delegates during questioning at the PhoCusWright conference at ITB in Berlin this week.

March 07, 2008 eTravel Blackboard
ITB 2008 Kicks Off by Breaking Records
This year with a ‘greener’ bent, ITB presenting ITB Aviation Day with the question “Is air transport a climate killer?”. Some of the key speakers at the event were Dr. Asfa-Wossen Asserate, Prince of Ethiopia, author and management consultant for Africa and the Middle East, and Philip C. Wolf from PhoCusWright.

March 06, 2008 Tips From the T-List at PhoCusWright@ITB Berlin
Second Day @ PhoCusWright ITB - OTAs Speak Out
An interesting session with the leaders of some of Europe’s leading OTAs including: Alan Josephs, MD ebookers.com, Ignacio Martos, CEO Opodo, Ian McCaig, CEO Lastminute.com, Jens-Uwe Parkitny, VP & MD Expedia.com Gmbh, Javier Perez-Tenessa, Founder eDreams Inc. During the session Philip Wolf conducted an informal survey to determine whether the audience felt that the OTAs were doing a good job of differentiating themselves from each other. The resounding response from the audience was that they were, infact, NOT doing a very good job of differentiating themselves. So what can the OTAs do to make themselves different from each other? Not surprisingly, none of the OTAs had an answer to this question. Why is this? In my opinion, the question of differentiation implies that the underlying business models are different, and since all the OTAs share the same underlying business model then there is very little they can do to truly differentiate themselves.

March 05, 2008 Travel Weekly Blog
Travel Bloggers Gather in Berlin for PhoCusWright
This week is show time in Berlin with the huge travel show ITB and its integral travel technology conference PhoCuswright. This year PhoCuswright includes a Bloggers Summit featuring panel discussions and sessions. Basically, Europe's travel bloggers are in Berlin to look at what they do and how they see things developing. There is an impressive list of bloggers taking the panel slots and we at TW Blog are proud to say that Kevin May at Travolution is representing the UK.

March 05, 2008 FastenYourSeatbelts
So Long ITB
Unfortunately, I will not be making it to my bloggers panel, since my flight is delayed due to the strike in Berlin. The title of my panel is "Bloggers vs. Journalists." Here is my input though:

March 05, 2008 ReisPortals
Travel Minds in the Snow
Some of the most sparkling travel minds are getting together at the Bloggers summit in Berlin. Bruces Rosard, VP Sales and Marketing of PhoCusWright welcomes us to the summit. A number of 25 bloggers are present, which is good number considering the snowy conditions. Philip Wolf, President and CEO of PhocusWright kicks off with a interesting story on travel. One of his themes is the long tail of travel, selling less of more. New shopping and comparison technology will dramatically change the travel industry, which already has been affected very much by radical changes in the past years. PPA/PPC is the new commission model. Not pay per acquisition that is, but pay per action. With acquisition being the highest form of action. But it is important not to focus on the business model but on the customers (it is the customer stupid!).

March 04, 2008 TravelDailyNews International
2007 - A Year in Review
Rise of Asia...Key to the exponential growth of travel in the region is the increasingly affluent middle class, which represents an enormous engine for growth – PhoCusWright calculates that India’s middle class will number over 100 million by the end of 2010.

March 03, 2008 WYTV
The Easy Way to Plan a Spring Break Vacation
According to a new report from the travel industry research group, PhoCusWright Inc, more than half of all U.S. travel will be booked online this year.

March 03, 2008 Merritt Marketing Group
Vancouver Company Leads Social Media Initiative at World's Largest Tradeshow
North Vancouver based tourism technology company, Sentias Software Corp, has partnered with PhoCusWright, the travel industry research authority, to create the PhoCusWright@ITB Bloggers Summit from March 5-6th in Berlin.

March 03, 2008 Travel Marketing in the Age of Web 2.0 & Beyond
Distinction Between Bloggers, Journalists Blurring More Than Ever
MediaShiftDigging Deeper::PBS deals with the topic the panel I’m on at the PhoCusWright Blogger Summit at the ITB in Berlin will address.

March 02, 2008 Tips From the T-List at PhoCusWright@ITB Berlin
Welcome to the PhoCusWright Bloggers Summit
want to welcome all participating bloggers to PhoCusWright’s Blogger Summit in Berlin. What a great event this is shaping up to be with 30 bloggers from 13 countries attending. This event is designed to be an opportunity to get some of the leading travel industry bloggers in the world together to share ideas and learn from each other as well as to share your best practices and ideas with travel industry professionals from around the globe at the blogger workshops. I really look forward to meeting all of you on Wednesday and sharing a few beers on Thursday night to review the event and talk about how to improve it for our next effort, which will be on November 18 at The PhoCusWright Conference in Hollywood California, USA.

March 01, 2008 eurocheapo
The Cheapos Take on ITB Berlin
EuroCheapo will be one of thousands of companies attending the conference, which spans all regions of the world and travel categories, including cultural tourism, eco-tourism and adventure travel (although this Cheapo is personally psyched about conducting a greater-Berlin Mensa cafeteria taste test.) ITB Berlin sponsors and partners include Eurosport, PhoCusWright, CNN, Yahoo! and many others.

March 01, 2008 Travolution
Develop or Die
A slowing economy will put downward pressure on pricing, Douglas Quinby, a senior director for research at PhoCusWright, says. But equally if demand slows enough, suppliers may return to the OTAs to help shift stock...As Quinby points out: "What is very clear: no-one can afford NOT to innovate. Budgets wiil get cut; line items wiil get slashed but pull back from research and development at your own peril."

March 01, 2008 Travolution
Time for the Personal Touch?
Actually no. These two quotes are from Henry Hartevelt, vice-president and principal analyst for travel at Forrester Research, and Joe Buhler, senior destination marketing analyst at PhoCusWright, two of the world's leading analysts of the online travel market. "This is certainly the time to focus on improved user experience over content," says Buhler. "There's often content/information overkill on travel sites and the user experience is disappointing. The expectations of today's online travel shopper are higher and need to be met if the industry is to develop at high rates."

February 28, 2008 Barrons.com
Gaining Altitude in Turbulent Skies
According to data from travel research firm PhoCusWright, Expedia and its U.S. online counterparts saw gross bookings increase 50% in 2002. Overall U.S. travel bookings fell more than 8% that year...As of last year, according to PhoCusWright, Expedia properties had a 41% market share among U.S. online travel agencies. Travelocity was the next closest competitor with 23% share...It's not a trivial market. Last year, for the first time, a majority of travel (51%) was purchased online in the U.S., according to PhoCusWright. The firm expects online outlets to account for 60% of U.S. travel purchases by 2009...Despite the rapid growth, online travel still has a ways to go internationally. In Europe and the Asia-Pacific region just 32% and 15% of gross travel bookings, respectively, came through online channels, according to PhoCusWright.

February 28, 2008 Wire Service Canada
Canadian Company Leads Social Media Initiative at World's Largest Tradeshow
Vancouver based tourism technology company, Sentias Software Corp, has partnered with PhoCusWright, the travel industry research authority, to create the PhoCusWright@ITB Bloggers Summit from March 5-6th in Berlin. This is the first international travel & tourism industry blogger event in history, and has attracted bloggers from over a dozen different countries.

February 27, 2008 CNNMoney.com
Travelstar Announces Beta Launch of Social Networking Site
A recent Phocuswright study revealed that the big online travel agencies combined control only 5% of the cruise market.

February 27, 2008 Travel & Tourism News Middle East
Pilgrimage and Low Hotel Sectors Destined to Grow
The same can be said of PhoCusWright@ITB. This leading travel technology conference organised by a US consultancy takes place on Thursday, March 6.

February 25, 2008 Cruise Industry Wire
PhoCusWright Releases 2008 Travel Industry Trends
Each January, PhoCusWright analysts assess the global travel marketplace to produce a list of predictions about anticipated changes in market dynamics, technology innovation and traveler behavior worldwide. The most frequently cited trends this year: travel metasearch and the development of mobile travel applications.

February 24, 2008 Indianapolis Star
Agents Can Help Solve Trip Dilemmas
Half of U.S. travel was booked online last year, according to the latest PhoCusWright Consumer Travel Trends survey, but the March issue of ShopSmart says there are times when travelers should really consider hiring a travel agent.

February 22, 2008 Tips From the T-List
PhoCusWright@ITB - Get Your Blogging Fingers Ready
Take advantage of PhoCusWright@ITB, one of the premier events of ITB’s convention. The ongoing potential and impact of technology on global travel distribution is so significant that this year’s PhoCusWright@ITB conference will be dedicated to a confluence of forces: technology and business. A collection of keynote addresses, talkback roundtables, case studies, exclusive interviews, “Five Minutes of Fame” and point/counterpoints will cover the important trends and necessary insights that surround the theme “Success in Travel E-Business.”

February 21, 2008 World Leisure News
PhoCusWright Reveals Online Travel Market Research
According to a new report from research group PhoCusWright, the US online leisure and unmanaged business travel market will surpass US$94bn (£48.1bn, 63.7bn euro) in 2007. PhoCusWright’s US Online Travel Overview Seventh Edition report examines both travel distribution and marketing rends in the US. It reveals that the online leisure and unmanaged business travel market comprises a third of the total travel market in the US. Total travel market is defined as being offline leisure and unmanaged business travel and on- and offline corporate travel. Vice president of research at PhoCusWright, Lorraine Sileo, said: “It’s interesting to note that while online travel’s growth continues to exceed that of the market as a whole, that growth has slowed compared to recent years. This is especially true for online travel agencies, which have seen their packaging sales slow considerably.” The report also contains details of the marketing trends in the US that are driving change within the travel industry as well as an analysis of travel agency developments, evolving technologies and consumer behaviou