Wednesday, March 11, 2009
PhoCusWright@ITB-Bloggers Summit Program |
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PhoCusWright@ITB sessions take place at the Berlin Exhibition Grounds in the Hall 7.3, Auditorium Europa; other session locations are noted.
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10:30 - 12:00
(90 min)
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PhoCusWright@ITB Bloggers Summit Welcome Meeting
(approved bloggers only) |
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12:00 - 13:00
(60 min)
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Lunch
(Hall 7.3, Foyer of Auditorium Europa)
Take this time to relax, network or visit the convention cafe adjacent to PhoCusWright@ITB where lunch is available for purchase. Additional dining is available in the Casino restaurant in Hall 7.3. |
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12:15 - 12:45
(30 min)
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ITB Future Day: Keynote: The Global Online Picture
(Hall 7.1 b, Auditorium London)
Since the invention of the Internet, PhoCusWright has been researching the online travel market segment and has been offering consulting services to travel organizations worldwide. Philip C. Wolf explains in an interview where online travel is headed and points out which companies and regions are on the leading edge and what we can learn from them. |
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13:00 - 17:00
(4 hrs)
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The PhoCusWright@ITB Hospitality Lounge Opens
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13:00 - 14:00
(60 min)
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PhoCusWright@ITB Bloggers Summit Briefing
Meet with PhoCusWright@ITB's Five Minutes of Fame speakers
(approved bloggers only) |
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14:30 - 15:30
(60 min)
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The Top Social Media Trends for Travel & Tourism
Travel, tourism and hospitality marketing are being dramatically impacted by social media. There is a never ending list of options that each travel industry marketer needs to understand and leverage including blogs, user generated content, YouTube, Facebook, Google Friend Connect, Twitter and more. An expert panel of social media experts will present and debate their top social media trends for 2009. Audience participation will add insight and controversy to the discussion. The workshop will conclude with the panel choosing the top three social media trends to pay attention to in your sales and marketing plan in 2009. (open to all ITB attendees)
Presented by Tips From The T-List
Darren Cronian, Blogger, Travel Rants, www.travel-rants.com
Klaus Hildebrandt, Editor in Chief, FVW International, www.fvw.de/blog
Kevin May, Editor, Travolution, www.travolution.co.uk/blog/
Martin Schobert, Head of Research and Development (CIO), Austrian National Tourist Office, www.blog.austria.info
Vasco Sommer-Nunes, Founder and Managing Partner, mokono GmbH, http://mokono.blog.de/
Moderated by: Stephen Joyce, Publisher, Tips From The T-List and CEO, Sentias Software Corporation, http://tourismtechnology.rezgo.com/ |
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15:45 - 16:45
(60 min)
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From Theory to Reality: Putting the Trends to Work for your Organization
(Hall 7.3, Auditorium Europa)
Knowing what the trends will be for the next year is one thing, but putting them into practice is totally different. Learn from the panel of experts as they discuss each of the top three social media trends for travel, tourism and hospitality sales and marketing professionals selected in the previous workshop and illustrate how to implement them into your organization. We put the experts to the test and move the bar higher as we analyze the opportunities these trends represent for travel & tourism organizations, and challenge them to show the audience how to achieve successful results.(open to all ITB attendees)
Presented by Tips From The T-List
Darren Cronian, Blogger, Travel Rants, www.travel-rants.com
Klaus Hildebrandt, Editor in Chief, FVW International, www.fvw.de/blog
Stephen Joyce, Publisher, Tips From The T-List and CEO, Sentias Software Corporation, http://tourismtechnology.rezgo.com/
Kevin May, Editor, Travolution, www.travolution.co.uk/blog/
Martin Schobert, Head of Research and Development (CIO), Austrian National Tourist Office, www.blog.austria.info
Vasco Sommer-Nunes, Founder and Managing Partner, mokono GmbH, http://mokono.blog.de/ |
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21:00 - 24:00 (or later)
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PhoCusWright@ITB Bloggers Summit Cocktails and Chatter
(Berliner Stubbe Destille, Steigenberger Hotel Berlin, Los-Angeles-Platz 1, 10789 Berlin, Germany)
(Open to all bloggers.)
Regroup after the day's events and discuss highlights, lowlights and everything in between! NOTE: This event will not be hosted, it will be an informal gathering. |
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Thursday, March 12, 2009
PhoCusWright@ITB Program |
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PhoCusWright@ITB sessions take place at the Berlin Exhibition Grounds in the Hall 7.3, Auditorium Europa; other session locations are noted.
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10:00 - 19:35
(9.6 hrs)
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The PhoCusWright@ITB Hospitality Lounge Opens
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10:15 - 10:20
(5 min)
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Welcome
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10:20 - 10:50
(30 min)
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Street Talk. VC Talk. Walk The Talk.
PhoCusWright's signature opening session analyzes the intersection of financial strategy – market visibility, raising capital, exit strategies – and the world's largest industry: travel, tourism and hospitality, responsible for 8% of worldwide employment, 9% of capital investment and 10% of global GDP.
Marc Duijndam, Partner, Greenhouse Innovation
Jason Katz, Founding Partner, KP Capital LLP
Daniel Smith, Partner, ISIS Equity Partners
Moderated by: Gene Quinn, Chairman, PhoCusWright Inc. |
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10:50 - 11:20
(30 min)
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Executive Roundtable: The Perfect Social Travel Guide
Travelers have taken control of planning their perfect trips and holidays. Now that Travel 2.0 has become mainstream, finding, organizing and matching relevant user generated content (text and rich media) with individual preferences is the next big challenge to solve.
Sebastian Heinzel, CEO, tripwolf GmbH
Jan Kooman, CEO, HotelVideoReviews.com
Diarmuid Russell, Acting Global Online Director, Lonely Planet Publications
Jerome Touze, Co-Founder, Director and Co-CEO, WAYN - Where Are You Now? Ltd.
Moderated by: Kevin May, Editor, Travolution |
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11:20 - 11:50
(30 min)
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Executive Roundtable: The Semantic Web Meets Travel
Just when you thought the Web was beginning to realize its full potential, the next generation comes along! It’s called the Semantic Web and many people claim it will be the contributing force that enables the Web to reach its full potential with far reaching consequences.
Jakob Riegger, Co-Founder and CEO, TRUSTYOU
Morris Sim, Co-Founder and CEO, Circos.com Inc.
Moderated by: Tom P. Botts, Partner, Hudson Crossing LLC |
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11:50 - 12:30
(40 min)
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Keynote: Technical Innovation Re-Invents Train Travel Distribution
Until now, online travel distribution channels have lacked user-friendly, integrated train booking options. New technology removes significant technical and business barriers, enabling corporate and leisure travelers to search, shop and buy train tickets and passes as easily as buying plane tickets.
Eberhard Kurz, CIO, Passenger Transport Division, DB Mobility Logistics AG
Talkback (20 min): Industry peers lead Q&A
Bret Gordon, President and CEO, Wandrian Inc.
Anton Hell, Managing Director, hit-CONSULT GmbH |
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12:30 - 12:35
(5 min)
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Five Minutes of Fame: Previewing Travel Industry Start-ups (1 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!
Jean-Marc Godart, Managing Director, deciZium SA |
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12:35 - 12:55
(20 min)
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Coffee and Tea Break
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12:55 - 13:00
(5 min)
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Five Minutes of Fame: Previewing Travel Industry Start-ups (2 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!
Ronald Lenz, Co-Founder and Creative Director, 7scenes |
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13:00 - 13:30
(30 min)
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Executive Roundtable: From Thought to Finish: Implementation Realities in a Digital World
The travel industry is enormously fragmented with companies and infrastructure located all over the world. However, one destination at a time, the travel researching, planning, sharing and purchasing process is becoming wholly digital. As a result, travel companies place great demands on their online agencies. Issues such as continuous technology innovation, travel 2.0 brand management, optimizing online marketing spend and reaching new customers will be explored.
Justin Cooke, Managing Director, Fortune Cookie (UK) Ltd
Kais Makhlouf, Vice President, Strategic Partnerships and Emerging Platforms, Nurun Inc.
Marco Tosi, Managing Director, LBi IconMedialab
Isabell Wagner, Managing Director, Germany, bigmouthmedia GmbH
Moderated by: Daniel Krisch, Director, Client Services, h2c consulting GmbH and Market Analyst, Europe , PhoCusWright Inc. |
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13:30 - 14:05
(35 min)
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Executive Roundtable: The Power of Local
Despite major OTAs continuing to expand globally, many regional OTAs thrive in their home markets. Leveraging local-based competitive advantage is the key differentiator and continuing to do that defines the future opportunity.
France: Pierre Alzon, Deputy CEO, Voyages-SNCF.com
The Netherlands: Wim O. Butte, Founder and CEO, Airtrade Holding BV and Founder and Co-CEO, Vayama.com
U.K. Simon Cooper, CEO, On The Beach Ltd
Spain: Javier Pérez-Tenessa, Founder and CEO, eDreams Inc.
Germany: Hans Simon, General Manager, Onlineweg.de Touristik GmbH
Moderated by: Michaela Papenhoff, CEO, h2c consulting GmbH and Senior Market Analyst, PhoCusWright Inc. |
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14:05 - 14:50
(45 min)
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Late Lunch
(Hall 7.3, Foyer of Auditorium Europa)
Take this time to relax, network or visit the convention cafe adjacent to PhoCusWright@ITB where lunch is available for purchase. Additional dining is available in the Casino restaurant in Hall 7.3. |
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14:50 - 14:55
(5 min)
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Five Minutes of Fame: Previewing Travel Industry Start-ups (3 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!
Manfred Osthues, Managing Director, protel hotelsoftware GmbH |
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14:55 - 15:25
(30 min)
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Executive Roundtable: Next Generation Excellence in Tourism Marketing
Attracting and retaining new travelers to new destinations require a new digital tool set. As consumers around the world increasingly turn to online searching, shopping, sharing and purchasing, the traditional tour operator/travel agency model must be augmented. Inbound tourism marketing is evolving into a sophisticated science.
Ryan Bifulco, Founder and President, Travel Spike LLC
Roger Carter, Managing Director, TEAM Tourism Consulting
Konrad Plankensteiner, CEO, Tiscover AG
Olaf Schlieper, Managing Director of Media Management, German National Tourist Board
Martin Schobert, Head of Research and Development (CIO), Austrian National Tourist Office
Moderated by: Cees T. Bosselaar, Director, Business Development, PhoCusWright Inc. |
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15:25 - 16:05
(40 min)
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Keynote: You Can Be Better In Travel
Start a new airline in this marketplace? Yes! Hoping to pioneer a new chapter in trans-Atlantic aviation, new ideas are shaping this subsidiary airline. Focused on the constant stuggle between road warrior budgets and comforts, the balance between managing cost and delivering value is the strategic driver.
Dale Moss, Managing Director, OpenSkies (a British Airways company) (20 min)
Talkback (20 min): Industry peers lead Q&A
Andrew Owen-Jones, Managing Director, TravelTainment (The Amadeus Leisure Group)
Anne Rösener, Vice President, Central and Eastern Europe, Sabre Travel Network |
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16:05 - 16:35
(30 min)
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Executive Roundtable: Economics of PPC and PPA
Travel distribution business models are blurring. The growth of ad and referral-based revenue is challenging the dominance of traditional bookings-driven business models for industry intermediaries. Hybrid business models are sprouting everywhere. PPC and PPA are the new commission and markup.
Faisal Galaria, Managing Director, Europe and Asia, Kayak.com
Javier González-Soria, Managing Director, Google Travel Spain
Thilo Hertwig, Executive E-Commerce Manager, Steigenberger Hotels AG
Ray Witter, Managing Director, Europe, Travel Ad Network
Moderated by: Carroll Rheem, Director, Research, PhoCusWright Inc. |
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16:35 - 17:15
(40 min)
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Keynote: Luxury and Romance Meet Technology
Luxury brands capture the aspirational components of consumer minds and wallets, and not only for the wealthy. Affluent consumers usually want the best, but that can mean the most authentic or the most adventurous, and not always the most luxurious. Now, boutique venues and romance get the same attention online as the rest of travel, tourism and hospitality.
Tamara Heber-Percy, Co-Founder, Mr & Mrs Smith Hotel Collections (20 min)
James Lohan, Co-Founder, Mr & Mrs Smith Hotel Collections
Talkback (20 min): Industry peers lead Q&A
Martin F. Jørgensen, CEO, Net Trans Services AS
Richard V. Leutwyler, President, Utell Hotels & Resorts |
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17:15 - 17:55
(40 min)
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Executive Roundtable: Best Practices in Mobile Applications for Travel
Mobile technology is on the verge of altering the way consumers search, shop, organize, plan and buy travel. New wireless technologies, convergent next-generation devices and user-friendly applications like mapping and user reviews have once again brought mobile travel opportunities into the spotlight.
Pablo Alvarez, Group Innovation Manager, lastminute.com
Stefano Galastri, President and CEO, SIA Internet
Marina Hegemann, Managing Director, TouristMobile GmbH
Michael Lacy, CEO, Handy Group (UK) Ltd
Gerry Samuels, Founder and Executive Director, Mobile Travel Technologies Ltd.
Moderated by: Norman L. Rose, Senior Corporate and Technology Analyst, PhoCusWright Inc. |
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17:55 - 18:25
(30 min)
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Executive Interview
PhoCusWright CEO Philip Wolf has been interviewing travel, tourism and hospitality heads around the world for over a decade. His probing perseverance for clear answers combined with vast industry experience make for special interviews. Considering the changes underway in today's marketplace, this one-on-one session provides a rare and insider's perspective on many important strategic issues.
Marc Charron, Managing Director, Europe, TripAdvisor |
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18:25 - 18:30
(5 min)
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Five Minutes of Fame: Previewing Travel Industry Start-ups (4 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!
Peter Fitzgerald, CEO, CompareHotelsDirect.com |
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18:30 - 18:35
(5 min)
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Epilogue
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18:35 - 19:35
(60 min)
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Cocktail Reception
We invite you to the concluding cocktail reception where you will connect, interact and build relationships with some of the world's leading travel executives. A cash bar is available for the purchase of beverages. |
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See You Soon!
The PhoCusWright Analyst Forum, New York City, United States, 23 March 2009 as well as June and September; Travolution Summit in association with PhoCusWright, London, United Kingdom, 21 April 2009; 2009 China Travel Innovation Summit in partnership with PhoCusWright, Beijing, China, 12-13 May 2009; WIT—Web in Travel in association with PhoCusWright, Singapore, 20-23 October 2009; The PhoCusWright Conference in Orlando, Florida, USA on 17-19 November 2009; The Travel Innovation Summit at The PhoCusWright Conference in Orlando, Florida, USA on 17 November 2009; PhoCusWright@ITB in Berlin, Germany on 10-11 March 2010; TRAVDEX™ in Atlanta, Georgia, USA, 5-7 May 2010. |
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Please note: The program is subject to change without notice.
Language: PhoCusWright@ITB is conducted in English.
Location: Conference sessions during PhoCusWright@ITB take place in Hall 7.3, Auditorium Europa at the Berlin Exhibition Grounds; other session locations are noted.
Hours: The conference will commence and continue punctually. Please take your seats early; seats are limited and available on a first-come first-served basis.
Dress: You are welcome at all conference sessions and receptions to dress however you feel most comfortable. |
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Please note: The program is subject to change without notice.
 REGISTER
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