PhoCusWright@ITB Berlin: Preeminent Travel Technology Conference to Host Key European Travel Leaders
FOR IMMEDIATE RELEASE
+1 860 350-4084 x380
7 March 2012 event includes interviews with the CEOs of Booking.com and ODIGEO
Sherman, CT USA, February 1, 2012 – Travel industry research authority PhoCusWright has unveiled a pioneering program for PhoCusWright@ITB, taking place Wednesday, 7 March 2012 in conjunction with ITB Berlin, The World's Leading Travel Trade Show. Now in its seventh year, this conference-in-a-conference is meticulously designed by PhoCusWright's expert analysts to help executives capitalize on key trends impacting the travel, tourism and hospitality marketplace.
This year's event features interviews with the CEOs of two of Europe's leading online travel agencies, Booking.com (Darren Huston) and the recently formed ODIGEO (Javier Perez-Tenessa). In addition, PhoCusWright analysts will share insights on key European consumer trends and deliver findings from a recent landmark study of the European vacation rental landscape. Dynamic roundtable sessions will focus on the emerging Russia travel market, mobile strategy and other hot topics.
PhoCusWright@ITB empowers an audience of travel professionals, innovators and thought leaders to interact in a unique community setting. A flexible format enables attendees to immerse themselves in the entire daylong event or focus on select sessions. The compact program is included at no additional charge with ITB Berlin tickets valid for entry on 7 March 2012, however advance registration is required.
This year's theme, Travel Unleashed: Any, Every, Always heralds the exceptional forces liberating the travel marketplace. Amidst rapid advances in technology, constant change is the norm, and empowered, hyper-connected consumers are engaging with information and organizations in entirely new ways. PhoCusWright@ITB challenges travel companies to leverage these powerful new catalysts to attract and retain customers like never before.
PhoCusWright@ITB is followed on 8 March 2012 by The PhoCusWright New Media Summit, where travel bloggers, tweeters and social media enthusiasts from around the world will convene to share insights and strategies on new media in the travel industry.
About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.
To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the United States and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts on five continents.
PhoCusWright is a wholly-owned subsidiary of Northstar Travel Media, LLC.