New Class of Consumers Drives Double-Digit Growth in India's Travel Market
FOR IMMEDIATE RELEASE
PhoCusWright projects continued strong growth, fueled by upwardly mobile, connected travelers
Sherman, CT USA, May 24, 2012 – Two new reports from PhoCusWright reveal that despite a slowing economy, rising fuel prices and a troubled aviation sector, India's travel marketplace is expanding rapidly, and is poised for strong double-digit growth for the next several years. The total travel market advanced 14% in 2011, and will continue to expand at a similar pace. The country's upwardly mobile middle class is growing, they are increasingly tech-savvy, and they have a strong appetite for travel.
PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition: India and the upcoming PhoCusWright's India Consumer Travel Report – Asia Pacific and Global Edition publications – illustrate the remarkable transformation of the country's travel marketplace.
"A new breed of traveler is emerging from India – more independent, affluent, technology savvy and hungry for travel," says Douglas Quinby, senior director, research at PhoCusWright. "Even amid a decelerating economic climate for the country, India's expanding traveler class is fueling rapid growth in the total travel market and increasingly eager to embrace online travel planning and booking tools."
PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition: India provides a comprehensive assessment of the dynamic India travel marketplace. Report highlights include:
-Total and online travel gross bookings, with projections through 2013
-Bookings and analysis by major travel product segment – air, rail, lodging and car rental
-Online channel dynamics, including online travel agency versus supplier-direct bookings and trends
Based on detailed interviews and focus group sessions with more than 2,000 Indian travelers, PhoCusWright's India Consumer Travel Report presents a robust picture of the new Indian traveler. The study highlights travel and spend behavior across a range of travel-related activities, along with key demographics. With comprehensive information on destination selection, travel planning and purchasing, and the use of social media and the mobile channel, this report delivers fresh insight on Indian travelers – who are they, how they travel, how they shop, and what they want.
PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition: India (US$895) and PhoCusWright's India Consumer Travel Report ($995) give travel companies the information they need to approach this quickly evolving and influential marketplace with clarity and confidence. A special package is available to save 15% when purchasing both reports.
About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.
PhoCusWright enables clients to bolster productivity through superior staff training and education. Scalable products, customized programs and cost-effective delivery improve the performance of thousands of travel, tourism and hospitality employees worldwide.
To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the United States and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts on five continents.
© 2012 PhoCusWright Inc., Sherman, CT USA
+1 860 350-4084 • www.phocuswright.com