Managed Travel Makeover: IT Consumerization Redefines Corporate Travel
FOR IMMEDIATE RELEASE
New PhoCusWright report finds consumerization of IT reshaping the U.S. corporate travel landscape
Sherman, CT USA, May 17, 2012 – A new report from PhoCusWright reveals that the wall once separating corporate travel from leisure travel and employees' personal lives is eroding, creating a "smart," digitized and socially influenced managed travel space. According to PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends, managed travel programs, applications and tools increasingly leverage elements that travelers are already familiar with in their personal lives. For instance, not only have companies begun to purchase iPads and other tablets specifically for their employees' business use, but they are also integrating employee-purchased tablets into the corporate network.
PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends presents a comprehensive view of the state of the managed travel sector in the U.S., along with the key metrics and dynamics that will shape the arena through 2013. In addition to providing complete market sizing, the report identifies a range of trends that are transforming the corporate travel space, most notably the sweeping IT consumerization that has begun to influence how business travel is conducted.
"The consumerization of IT within organizations has definitely begun to impact the managed travel arena," says Susan Steinbrink, senior research and corporate market analyst at PhoCusWright. "A combination of factors – including increasingly tech-savvy travelers, new consumer-like applications and a shift to a bring-your-own-device culture – are starting to make corporate travel look and feel a lot like leisure travel."
IT consumerization is one of several key topics addressed in PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends. The report includes:
Key U.S. corporate travel technology trends, including: IT consumerization; traveler engagement; extended personalization; brand drafting; impact of smartphones, location-based services and tablets; digital cash and more Corporate travel market sizing (with projections through 2013), including proportion of total U.S. travel market and comparison to leisure/unmanaged business travel Online penetration and the use of online booking tools in the corporate travel marketplace Intermediary versus supplier-direct bookings, with projections through 2013 Corporate travel spend across key expense categories – air, hotel, car rental and rail – along with key priorities through 2012 Most common elements prescribed by corporate travel policy, and the impact of technology on policy components
PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends – a Global Edition publication – is an indispensable resource for understanding the dynamic corporate travel landscape and the key factors that continue to influence its development.
About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.
PhoCusWright enables clients to bolster productivity through superior staff training and education. Scalable products, customized programs and cost-effective delivery improve the performance of thousands of travel, tourism and hospitality employees worldwide.
To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the United States and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts on five continents.
© 2012 PhoCusWright Inc., Sherman, CT USA
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