FOR IMMEDIATE RELEASE
Contact:
Douglas Quinby
+1 860 350-4084 x390
dquinby@phocuswright.com
Tour Operators and Packaged Travel Represent an $18.3 Billion Market
New Study From PhoCusWright Provides In-Depth Analysis of the U.S. Tour Operator and Packaged Travel Landscape
Sherman, Conn. USA, June 18, 2009—The packaged travel market in the U.S. is large, complex and—until now—significantly understudied. With more than 700 tour operators and online packages representing over US$18.3 billion in gross travel sales in 2008, companies from across the travel industry should take note. Commissioned by the American Society of Travel Agents (ASTA) and researched and produced by PhoCusWright, The U.S. Packaged Travel Landscape: 2006-2010 is the first definitive and comprehensive study of the tour operator and packaged travel market in the U.S.
This landmark report provides in-depth analysis of a complex and fragmented market, covering market size, growth trends, distribution patterns and important product developments. The study also delivers critical analysis of the major trends, opportunities and challenges facing both providers and sellers of packaged travel and strategic and tactical recommendations.
"The growth of online travel and the severe economic downturn of 2009 have imposed substantial change and—in many cases—significant challenges to providers of vacation packages and tours," said report author Douglas Quinby, senior director, research at PhoCusWright. "This new research delivers not only essential insight into the current state of the industry, but strategic recommendations and actionable intelligence for the many thousands of tour operators and travel agents passionately involved in the business of packaged travel."
The U.S. Packaged Travel Landscape: 2006-2010 report includes:
- Definitions of key market terms and product categories
- Historical market sizing in gross sales from 2006-2008 and projections through 2010
- Analysis by package type: vacation packages, escorted tours, FIT, group travel
- Distribution channel analysis and trending (online and offline, consumer direct and travel agent)
- Segmentation by tour operator size, product type and distribution strategy (travel agent vs. direct)
- Analysis of online travel agency packaging and the impact on the marketplace
- Impact of the recession on market size and key distribution and product trends
- Demographic analysis of tour operator customers
The U.S. Packaged Travel Landscape: 2006-2010 is available for individual purchase. For more information, visit www.phocuswright.com.
About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.
To complement its primary research in North America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S. and Germany, and partners with conferences in the U.K., China and Singapore. Industry leaders and company analysts bring this intelligence to life debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States, with offices in Germany and India.
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© 2009 PhoCusWright Inc., Sherman, CT USA
+1 860 350-4084 www.phocuswright.com
