PhoCusWright Press Release

PhoCusWright PRESS RELEASE
FOR IMMEDIATE RELEASE

Contact:
Michaela Papenhoff
+49 211 4054594
email mpapenhoff at phocuswright-dot-com
and
Philip C. Wolf
+1 860 350-4084 x110
email pwolf at phocuswright-dot-com

Applied Travel Intelligence

PhoCusWright Expands Travel Research, Consulting and Conference Operations in Europe

Duesseldorf, Germany and Sherman, Conn., USA, 9 February, 2006 -- PhoCusWright Inc., an independent travel, tourism and hospitality research firm specializing in consumer, business and competitive intelligence, announced a major agreement today to expand business operations in Europe. Effective today, German-based h2c consulting will represent U.S.-based PhoCusWright in the European travel marketplace for sales, marketing and client services. Additionally, h2c will manage research activity, strategic consulting and product development for local markets and targeted sectors.

“Online and offline travel distribution channels across European travel markets, as well as consumer travel buying behavior, are rapidly and dramatically changing,” remarked PhoCusWright president and CEO Philip C. Wolf, “so our European clients increasingly look to us for more regional analysis, segmented research and in-depth commentary. Expanding operations in Europe enables our professional services team to focus on marketplace specifics, to develop closer connections and to be more responsive.”

Michaela Papenhoff, managing director of h2c consulting, will also serve as managing director, Europe for PhoCusWright.

“With 20 years experience in the European hotel sector, we are perfectly positioned to leverage our industry relationships and expertise beyond hospitality to grow PhoCusWright’s business in all travel sectors here in Europe,” said Michaela Papenhoff. “We are pleased to associate with PhoCusWright and look forward to strengthening this great brand throughout Europe.”

With a rapidly expanding business in Europe for strategic consulting, annual research subscriptions and bespoke research projects, joining forces with h2c enables PhoCusWright to build on this base, offer new products customized for the European markets and significantly grow its scope of work.

About h2c consulting
H2c consulting is an independent consultancy serving the European hotel and hospitality marketplace. The company’s advisory and training expertise in electronic booking systems, quality assurance programs and performance optimization for multi-channel distribution networks is tapped by many European-based hotel chains and independent properties. H2c provides value-added services that streamline numerous complex activities into an improved booking and revenue stream.

About PhoCusWright Inc.
PhoCusWright Inc. is an independent research firm covering the travel, tourism and hospitality industry. Specializing in consumer, business and competitive intelligence, PhoCusWright conducts and publishes primary work focused on strategic assessment and segment forecasting. The company also produces a series of high-profile events for executives in the travel industry, including an annual European travel conference, hosted this year in Brussels, Belgium on 26-27 September. A pioneer in sizing the market's notable online sector, PhoCusWright provides clients across all facets of the travel industry's value chain with information and insight for competitive advantage.

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