PhoCusWright - Market Research | Industry Intelligence

PhoCusWright Press Release

PhoCusWright PRESS RELEASE
FOR IMMEDIATE RELEASE

Contact:
Lorraine Sileo
+1 860 350-4084 x130
email lsileo at phocuswright-dot-com

Applied Travel Intelligence

PhoCusWright Inc. at ITB Berlin 2006: The Impact of Tech Trends and Consumer Behavior on the European Travel Markets

PhoCusWright Inc. will release findings from its latest European travel research at ITB Berlin on Thursday, 9 March 2006, 13 to 13.45 p.m. (ICC Berlin, Saal 9)

Berlin, Germany, 27 February, 2006 -- European consumers have gained confidence in purchasing travel online, boosting the European leisure/unmanaged business travel online travel marketplace to € 28.6B in 2005, up 49% from 2004. There has been much consolidation and maturation of services, creating an environment where some companies have thrived while others have withered. Meanwhile, Germany remains one of the most robust, but perplexing, of the online travel marketplaces. PhoCusWright Inc. will release findings from its latest European travel research, including both market share data and consumer behavior trends, with an emphasis on Germany. The impact of new technologies on the travel marketplace, including search and metasearch, mapping and social networking, will also be discussed at the press conference ,,ITB Update- Meet the press" on Thursday, 9 March 2006, 13 to 13.45 p.m. (ICC Berlin, Saal 9).

PhoCusWright Inc. is an independent research firm covering the travel, tourism and hospitality industry. Specializing in consumer, business and competitive intelligence, PhoCusWright Inc. conducts and publishes primary work focused on strategic assessment and segment forecasting. The company also produces a series of high-profile conferences for executives in the travel industry. A pioneer in sizing the market's notable online sector, PhoCusWright Inc. provides clients across all facets of the travel industry's value chain with information and insight for competitive advantage.

Speakers at the press conference:
Lorraine Sileo, Vice President, Information Services
Cathy Schetzina, Director, Information Services, GDX Editor-in-Chief