PhoCusWright FYI

← Back to FYI Listing

The Perfect Storm: Search, Shop, Buy (Part 1) introduced this year's theme for Center Stage at The PhoCusWright Conference (November 17-20 in Hollywood, CA USA).

This digital Perfect Storm holds great promise for travel, tourism and hospitality and summarizes that the global travel distribution landscape is a free-for-all like never before. Strategies must be recalibrated to account for a complete makeover of roles on the industry's value chain.

Read The Perfect Storm (Part 2), written by PhoCusWright's president and CEO, Philip C. Wolf, to explore how searching, shopping and buying (once used to distinctly describe different behaviors) are now blurring at a furious pace, as well as travel industry examples of how this transformation is already taking place.

Register early for Center Stage at The PhoCusWright Conference.