Half of online travelers use the same purchase channel for business as they do for leisure travel.
This finding from The PhoCusWright Consumer Travel Trends Survey Tenth Edition suggests that while travel companies enjoy an opportunity to cross-sell to these customers, there also is a high risk of buy-down to leisure product—robust price fencing strategy is critical.
The overlap in leisure and business travel purchase behavior seems to be driven by several factors including one-stop shop convenience and the increase in self-employment, according to the report.
The PhoCusWright Consumer Travel Trends Survey Tenth Edition is packed with many more data points and insights that your company can leverage for competitive advantage. Now in its tenth year, the survey tracks the travel shopping and buying behavior of the U.S. online travel buyer—and the strategic implications of these findings on the online distribution of travel.
More information including table of contents, list of tables and methodology is available online.
