PhoCusWright FYI

Add The PhoCusWright Conference dates to your calendar.

ANNOUNCING SMX TRAVEL@PHOCUSWRIGHT - THE TRAVEL SEARCH MARKETING EXPO


This year's PhoCusWright Conference has been expanded to four days and will include SMX Travel@PhoCusWright. SMX Travel@PhoCusWright will be presented as a stand-alone event within The PhoCusWright Conference. Attendees may also choose to attend SMX Travel@PhoCusWright as part of the Entire Conference Experience ticket which features PhoCusWright's well-known Center Stage program.

SMX Travel@PhoCusWright is a new event focusing on search marketing for the travel, tourism and hospitality industries. It will be directed by search marketing authority Chris Sherman of SearchEngineLand.com, which is published by Third Door Media, in conjunction with PhoCusWright's travel industry experts.

SMX Travel@PhoCusWright provides another compelling reason for sales and marketing executives to attend The PhoCusWright Conference, as they will learn the latest techniques and trends for cost-effectively acquiring customers with search marketing. In addition to the expected 1,000 attendees of The PhoCusWright Conference, PhoCusWright expects to attract an entirely new group of travel marketers whose specific interests will be addressed by this event being held on Monday, November 12 and Tuesday, November 13.

According to SearchEngineLand.com's Sherman, "There will be plenty of tips and tactical advice on tap for the experienced search marketer. SMX Travel@PhoCusWright will dive deep into how travel marketers can become leaders through discussions of key industry issues that are shaping change."

"Search is redefining the travel industry landscape and leveling the playing field for all travel sellers," according to PhoCusWright president and CEO Philip C. Wolf. "Almost two thirds of online travelers report that general search engines, like Google and Yahoo!, influence their travel purchase because of the vast number of travel-related Web sites across the Internet. Search marketing in its broadest sense has supported channel shift between suppliers and intermediaries, empowered the Long Tail, and is forcing some of the largest travel retailers in the world to rethink their business models."

Registration is available now for SMX Travel@PhoCusWright.

A wide variety of sponsorship and exhibition opportunities are available for all facets of this four day event. Contact Cathy Plummer at cplummer@phocuswright.com or +1 860 350-4084 x260.



Copyright 2007 PhoCusWright Inc., Sherman, CT USA +1 860 350-4084
All rights reserved.