THE MOST RECENT PHOCUSWRIGHT PUBLICATIONS, sorted by publication date:
THE IRISH TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Though domestic tourism in Ireland remains strong, cheap and convenient low-cost flights are driving many Irish travelers to vacation abroad. The market also faces challenges posed by the country’s rapid population increase: inflation and lack of infrastructure.
THE U.K. TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Thanks to low-cost carrier growth, the strong euro and the increasing popularity of short breaks, travel in the U.K. is booming. But the country’s travel market is also in a constant state of change, as airlines reconsider their business models, tour operators adapt to changing demands and hotels consolidate under brand flags.
THE TAIWAN ONLINE TRAVEL MARKET: A LEGACY MINDSET INHIBITS GROWTH
ANALYSIS, July 2008 show abstract
Taiwan's online travel market is dominated by outbound international travel (largely to China), poor penetration and the reluctance of its 2000+ travel agents to move toward automation. But the rapid rise of high-speed rail and the opening of the China-Taiwan corridor could bring the online market a needed boost.
TRAVELMUSE: NO DESTINATION, NO PROBLEM
INNOVATION SNAPSHOT, July 2008 show abstract
TravelMuse’s Inspiration Finder helps customers discover where they want to travel, beating OTAs to the punch in the search-shop-buy process.
THE AIR CANADA EFFECT: HOW TO UNBUNDLE YOUR COMMODITY PRODUCT TO MAXIMIZE REVENUE
ANALYSIS, July 2008 show abstract
Air Canada’s mix-and-match business strategy is making waves in the industry, allowing customers to pick and choose components of their trips. This article describes how unbundling works and examines its future impact for airlines, intermediaries and travelers.
ANALYST BRIEFING: THE PHOCUSWRIGHT CONSUMER TRAVEL TRENDS SURVEY TENTH EDITION
PRESENTATION, July 2008 show abstract
This analyst briefing covers highlights in PhoCusWright's Consumer Travel Trends Survey Tenth Edition report published in June 2008.
Note: You will need a WebEx player to view the Webinar. If you do not have a WebEx Player please download here: http://support.webex.com/support/downloads.html
GET FRIENDLY WITH SOCIAL SEARCH: A TRAVEL MARKETING MANDATE
ANALYSIS, July 2008 show abstract
Social search – search driven by user interactions – offers unparalleled opportunities to target travel buyers. Here’s how these methods work and why smart travel companies should keep an eye on this emerging technology.
AIRLINE REVENUE MANAGEMENT
SPOTLIGHT, July 2008 show abstract
This article is a crash course in the basics of revenue management and takes a close look at how airlines can use RM to beef up their bottom lines.
ONLINE TRAVEL AGENCIES: SOME SHINE IN 1Q08 AS CLOUDS CROWD HORIZON
DATA POINT, July 2008 show abstract
Troubled economic times send travelers on the hunt for bargains, and 1Q08 results show only the best-positioned online agencies winning out with these value-conscious consumers.
WHAT WOULD HAPPEN IF YOU TOSSED EXPEDIA AND GOOGLE IN A BLENDER?
ANALYSIS, June 2008 show abstract
Hotels, get ready for a bidding war: Expedia’s TravelAds product puts some of its most valuable Web site real estate up for grabs.
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