THE MOST RECENT PHOCUSWRIGHT PUBLICATIONS, sorted by publication date:
ANALYST BRIEFING: THE PHOCUSWRIGHT CONSUMER TRAVEL TRENDS SURVEY TENTH EDITION
PRESENTATION, July 2008 show abstract
This analyst briefing covers highlights in PhoCusWright's Consumer Travel Trends Survey Tenth Edition report published in June 2008.
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GET FRIENDLY WITH SOCIAL SEARCH: A TRAVEL MARKETING MANDATE
ANALYSIS, July 2008 show abstract
Social search – search driven by user interactions – offers unparalleled opportunities to target travel buyers. Here’s how these methods work and why smart travel companies should keep an eye on this emerging technology.
AIRLINE REVENUE MANAGEMENT
SPOTLIGHT, July 2008 show abstract
This article is a crash course in the basics of revenue management and takes a close look at how airlines can use RM to beef up their bottom lines.
ONLINE TRAVEL AGENCIES: SOME SHINE IN 1Q08 AS CLOUDS CROWD HORIZON
DATA POINT, July 2008 show abstract
Troubled economic times send travelers on the hunt for bargains, and 1Q08 results show only the best-positioned online agencies winning out with these value-conscious consumers.
WHAT WOULD HAPPEN IF YOU TOSSED EXPEDIA AND GOOGLE IN A BLENDER?
ANALYSIS, June 2008 show abstract
Hotels, get ready for a bidding war: Expedia’s TravelAds product puts some of its most valuable Web site real estate up for grabs.
WHEN IT COMES TO ONLINE TRAVEL, DON'T DISMISS TRAVEL AGENTS
DATA POINT, June 2008 show abstract
Online travel isn’t just a B2C phenomenon anymore. In the past few years, travel agents – usually booking via GDSs or on the phone with suppliers – have changed their tune, booking $19 billion online in 2007.
THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY SECOND EDITION, PART TWO OF FIVE
DATA POINT, June 2008 show abstract
Travel companies aiming to make their travel Web site a one-stop shop, take note: online travelers are all but guaranteed to visit multiple sites. But the number of sites travelers tend to visit, which sites they visit first, and where they book often vary based on demographic factors like age.
SEARCH, SHOP, BUY: INSIDE THE TANGLED WEB OF ONLINE TRAVEL
SPOTLIGHT, June 2008 show abstract
This analysis of online travel data gathered by Hitwise revealed surprising results – just over half of the top 200 travel Web sites in February 2008 were booking sites. The remaining were referral and media sites, which attract travel shoppers with expert and traveler-generated reviews, metasearch capabilities, and maps of travel destinations. Other findings reveal the top downstream beneficiaries of metasearch, supplier and online travel agency sites.
SOCIAL SEARCH EMERGES IN THE TRAVEL VERTICAL
SPOTLIGHT, June 2008 show abstract
Social search holds big promise for the travel sector, offering more relevant results for consumers and better targeting prospects for travel marketers. This article examines the various flavors of social search and recommends steps marketers can take to refine their search strategy and prepare for the next generation of social search engines.
THE PHOCUSWRIGHT CONSUMER TRAVEL TRENDS SURVEY TENTH EDITION
REPORT, June 2008 show abstract
The PhoCusWright Consumer Travel Trends Survey Tenth Edition identifies critical shifts among online U.S. travelers - the conversion of late adopters, reaction to economic forces and shifts in business travel behavior. Tailored strategies are required to adapt to the new market dynamics.
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