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"Travel Media and Referral Sites Attract Nearly Half of the Visits to Travel Web Sites"
08/12/2008

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SEARCH, SHOP, BUY: INSIDE THE TANGLED WEB OF ONLINE TRAVEL
SPOTLIGHT, June 2008 show abstract
This analysis of online travel data gathered by Hitwise revealed surprising results – just over half of the top 200 travel Web sites in February 2008 were booking sites. The remaining were referral and media sites, which attract travel shoppers with expert and traveler-generated reviews, metasearch capabilities, and maps of travel destinations. Other findings reveal the top downstream beneficiaries of metasearch, supplier and online travel agency sites.

Search, Shop, Buy: Insi de the Tangled Web of Online Travel The PhoCusWright Spotlight By Cathy Schetzina MARKET PhoCusWright MARKET RESEARCH • INDUSTRY INTELLIGENCE PhoCusWright Page ©2008 PhoCusWright Inc...
...generator 357 48 Farecast www.farecast.com Metasearch 252 58 NY.com...