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"Travel Media and Referral Sites Attract Nearly Half of the Visits to Travel Web Sites"
08/12/2008

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MULTI-CHANNEL DISTRIBUTION: FOCUS ON EUROPEAN AIRLINES
SPOTLIGHT, February 2008 show abstract
The European airline market has been undergoing rapid change since the late 1990s, when low-cost carriers (LCCs) entered and significantly reshaped the market. Many network and regional carriers and tour operator airlines have adapted the LCC business model with aggressive pricing strategies in order to compete in the budget traveler sector – with varying results.

©2008 PhoCusWright Inc. All Rights Reserved. Page 1 THE PHOCUSWRIGHT SPOTLIGHT FEBRUARY 2008 Introduction The European airline market has been undergoing rapid change since the late 1990s, when low-cost...
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