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"Travel Media and Referral Sites Attract Nearly Half of the Visits to Travel Web Sites"
08/12/2008

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FIRST HALF RESULTS SHOW STRENGTHS, NEEDS OF U.S. ONLINE TRAVEL AGENCIES
DATA POINT, August 2006 show abstract
This datapoint shows that online travel shopping and buying is trending away from online travel agencies and towards supplier direct sites.

While reports of the demise of the online travel agency distribution channel are obviously not only premature but inaccurate, there are clear indications in gross bookings numbers for the first half of 2006...
...28% 35.2% 40.1% Travelocity (1) Sabre 5,241 3,300 59% 31% 25.4% 20.4...