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"Travel Media and Referral Sites Attract Nearly Half of the Visits to Travel Web Sites"
08/12/2008

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SEARCH, SHOP, BUY: INSIDE THE TANGLED WEB OF ONLINE TRAVEL
SPOTLIGHT, June 2008 show abstract
This analysis of online travel data gathered by Hitwise revealed surprising results – just over half of the top 200 travel Web sites in February 2008 were booking sites. The remaining were referral and media sites, which attract travel shoppers with expert and traveler-generated reviews, metasearch capabilities, and maps of travel destinations. Other findings reveal the top downstream beneficiaries of metasearch, supplier and online travel agency sites.

Search, Shop, Buy: Insi de the Tangled Web of Online Travel The PhoCusWright Spotlight By Cathy Schetzina MARKET PhoCusWright MARKET RESEARCH • INDUSTRY INTELLIGENCE PhoCusWright Page ©2008 PhoCusWright Inc...
...airfare deals 430 232 Destination360 www.destination360.com Media...

PHOCUSWRIGHT'S U.S. ONLINE TRAVEL OVERVIEW SEVENTH EDITION
REPORT, November 2007 show abstract
PhoCusWright's U.S. Online Travel Overview Seventh Edition continues the detailed tracking of the largest online travel market in the world, which PhoCusWright has sized and analyzed by segment and channel since 1999.

MARKET RESEARCH • INDUSTRY INTELLIGENCE PhoCusWright MARKET U.S. ONLINE TRAVEL PhoCusWright OVERVIEW Seventh Edition PhoCusWright's By Michael Cannizzaro, William Carroll, Bob Offutt, Douglas Quinby, Cathy...
...Growth — 21% 18% 14% 12% TOTAL TRAVEL MARKET 232,837 253,263 266,...