The PhoCusWright Travel 2.0 Consumer Technology Survey examined consumer adoption and usage patterns associated with Web 2.0 and Travel 2.0 technologies. Results were then analyzed to identify technology adoption rates, overall trends associated with various demographic factors and patterns of influence during the shopping and buying process. This Data Point, which analyzes the demographic characteristics, motivations, and shopping and buying habits of travelers that visit six or more Web sites when planning a trip, is one in a series of publications that highlight the findings from the larger research initiative.