On November 28, 2007, PhoCusWright hosted an analyst briefing for Technology Edition subscribers on The PhoCusWright Travel 2.0 Consumer Technology Survey and the trends that are defining Travel 3.0. The complete presentation is available here.
The PhoCusWright Travel 2.0 Consumer Technology Survey: PhoCusWright studied consumer adoption and usage patterns associated with Web 2.0 and Travel 2.0 technologies. This research assessed a range of technologies, including social networks, rich media, blogs, RSS, podcasting, mobile technology, tagging and online maps. Results were then analyzed to identify technology adoption rates, overall trends associated with various demographic factors and patterns of influence during the shopping and buying process.
The Trends that are Defining Travel 3.0: Travel 2.0 is barely a reality so why bother about Travel 3.0? Because Travel 3.0 is already beginning to happen. Travel 2.0 followed Web 2.0, but as the innovators in travel and tourism (the world’s largest industry) get ramped up, Travel 3.0 has the opportunity to lead the way for Web 3.0. The early signs point to Travel 3.0 being defined in one word: convergence. This includes convergence of content and data, business and social forces, technology, end-user devices, searching technologies and services, among others. This article tracks ten convergence trends and provides a detailed timeline for the transition to Travel 3.0.