Data Visualization: Understanding Complexity

Data visualization is the graphic presentation of information in order to provide viewers with a better understanding of the content. The amount of travel-related data is increasing as consumers and business travelers do more bookings online and new travel-related sites continue to grow. For corporate travel, companies are adopting new data visualization techniques to provide increasingly detailed travel expense information to corporate buyers in a more intuitive format. Online travel companies are using data visualization techniques to empower the end-user with better information during the booking process. This article addresses emerging techniques in data visualization and discusses how these tools are being applied in the travel industry.