Global travel companies flocked to the European market during the post-Sept. 11, 2001 rebound in search of speedy scale and sustainable growth. These benefits were promised by the largest regional travel market in the world backed by some of the strongest travel and Internet infrastructure elements in the world. And growth is what they tapped into, alongside myriad local market players in both the intermediary and supplier arenas.

PhoCusWright's European Online Travel Overview Third Edition presents the findings from PhoCusWright research on the European online travel markets in 2006 and 2007. This effort was undertaken as a multi-part project to assess the European travel market as a whole with in-depth analyses of five individual European markets: France, Germany, the U.K., Italy and Spain. These comprise the third edition of PhoCusWright's European market research, and this report covers overall European market trends. Data presented in the report is actual for 2004-2006 and projected for 2007-2008.