PhoCusWright Webinar: The iPhone and The Future of Mobile Travel Applications
An Online Event
September 15, 2009 • 12:00 pm (EDT)
Mobile technology represents a new platform for travel commerce. In 2008, worldwide mobile phone ownership surpassed 4 billion with another billion expected to be added over the next few years. In emerging markets, many consumers will access the Web primarily through their mobile device, rather than a PC. Now is the time for travel companies to plan a comprehensive mobile strategy.
This Webinar is the result of a year-long PhoCusWright research study on the impact of mobile technologies on the global travel industry. It will review current trends in mobile technology and their impact on specific travel industry segments (airlines, hotels, car rental, online & traditional travel companies and the corporate travel industry). The research also provides insight into the applications used and desired by frequent leisure and business travelers, and spotlights useful travel-oriented applications available on the iPhone.
Join
presenter Norm Rose, PhoCusWright's senior corporate and technology analyst, on September 15 at 12:00 pm (EDT) for this 60 minute PhoCusWright Webinar—Register now.
- Opportunities the mobile platform represents for your travel company
- Major trends in broadband wireless networks and mobile devices
- The impact of downloadable applications on mobile development strategy
- The role location-based services can play in enhancing the travel experience
- Mobile applications in different travel segments (air, hotel, car rental, corporate travel)
- The top iPhone travel apps and how they can impact the travel experience
- Types of mobile services demanded by frequent leisure and business travelers
- Steps necessary to plan a comprehensive global mobile strategy for your company
REGISTRATION OPTIONS
Register online for The iPhone and The Future of Mobile Travel Webinar.
INFORMATION FOR RESEARCH SEATHOLDERS
This is an update of the April 14 analyst briefing and will feature consumer behavior results from the recent PhoCusWright Consumer Technology Survey Third Edition and mobile updates from The iPhone and Travel, a Technology Edition publication.
European, Financial, Global and Technology Edition research seatholders may register for the September 15 Webinar for FREE. Please register via the link in "Messages for Subscribers" at the top of the "My Subscription" page. NOTE: you must be logged in for the "My Subscription" link to show in the top navigation.
