PhoCusWright In the News

PhoCusWright is one of the most quoted travel industry research firms in the world. Below is a sampling of press mentions.

Phocuswright: Travel lagging behind in the app experience stakes, says Facebook
Travolution November 21, 2014
The experience travel firms are delivering on apps lags way behind other sectors, according to Facebook's global head of travel. Lee McCabe, global vertical strategy lead for the social network, said OTAs and start-ups like HotelTonight were leading ...

PhoCusWright: Peer-to-peer pioneer HomeExchange eyes growth spurt
Travolution November 20, 2014
Peer-to-peer pioneer HomeExchange forecasts doubling the size of its business in the coming years, thanks to the latest technology and increased profile the sector has received from Airbnb. The US based holiday home swap site was established pre the ...

PhoCusWright: Leap to mobile driving growth for China's Ctrip
Travolution November 20, 2014
The Chinese outbound market is expected to grow by ten times over the next five to seven years, according to the country's largest travel agent. James Liang, Ctrip founder, told the PhoCusWright conference in Los Angeles last week that consumers in the ...

PhoCusWright: Priceline will focus on the big opportunities to drive growth ...
Travolution November 19, 2014
Booking.com parent Priceline Group will focus on big opportunities, to help it continue to grow at the pace which has seen it become the world's largest OTA group. Darren Huston, chief executive of Booking.com, was asked about the negative sentiment ...

PhoCuswright: HotelTonight poised for next innovative step
Travolution November 19, 2014
Last minute hotel booking app HotelTonight is poised to launch what its founder described as the next form of discounting in the hospitality sector. Sam Shank did not reveal any more details during an address at the PhoCusWright conference in Los ...

PhoCusWright: Mobile is key battleground, but it's not all about apps
Travolution November 19, 2014
Mobile is now firmly established as the key battleground as the world's biggest online travel firms fight for dominance. At last week's PhoCusWright conference in Los Angeles, global giants Booking.com, TripAdvisor, Expedia and Kayak all highlighted ...

PhoCusWright: TripAdvisor's Kaufer holds out hope for OTA involvement with ...
Travolution November 19, 2014
TripAdvisor boss Steve Kaufer remains hopeful major that OTAs will decide to participate with its Instant Book service, saying he believes it is a great opportunity. The world's largest travel review site has started offering users the opportunity to ...

Phocuswright announces the Next Generation of groundbreaking travel innovators
Travel Daily News International November 17, 2014
NEW YORK – Travel industry research authority Phocuswright Inc. has announced the award winners of The Travel Innovation Summit, held on Nov. 11, the first day of The Phocuswright Conference in Los Angeles, Calif. Each year, 32 innovators are selected ...

Phocuswright: Unified channels drive marketing performance to rival search ...
Travolution November 14, 2014
Adopting a unified approach to all marketing channels will help travel companies understand the true value of routes to market outside of search. Daniele Beccari, head of travel at Criteo told the Phocuswright conference in Los Angeles return on ...

Phocuswright: HomeAway leads Gogobot investment amid push to get more ...
Travolution November 13, 2014
Holiday rentals website HomeAway has become an investor in review platform Gogobot, as it seeks to enhance the offering to customers. Brian Sharples, the firm's co-founder and chief executive, announced the deal during a presentation at the ...

Phocuswright Announces the Next Generation of Groundbreaking Travel ...
Hospitality Net November 13, 2014
Travel industry research authority Phocuswright Inc. has announced the award winners of The Travel Innovation Summit, held on Nov. 11, the first day of The Phocuswright Conference currently underway in Los Angeles, Calif. Each year, 32 innovators are ...

PhoCusWright: Skyscanner targets loyalty by increasing frequency of enagement
Travolution November 12, 2014
Skyscanner says it will seek to exploit social and invest in video, as it looks to build loyalty and frequency of use among its customer base. The Edinburgh-based metasearch site also believes the travel industry is under-estimating the influence of ...

Phocuswright: New Adara platform provides simple programmatic media buying
Travolution November 12, 2014
A new self service marketing platform has been launched by Adara, the specialist in data-driven targeted advertising in travel. Magellan is an extension of Adara's managed services offering and is being aimed at smaller firms that need easy to use ...

Companies tout dynamic-pricing tools at PhoCusWright Conference
Travel Weekly November 12, 2014
PhoCusWright conference panel Dynamic-pricing capabilities for hotel rooms, airplane tickets and restaurant reservations appeared to be a recurring theme during the first morning of the three-day Phocuswright Conference in Los Angeles on Tuesday.

Media Alert: Rocket Fuel Workshop at PhoCusWright to Explore How Online ...
MarketWatch November 06, 2014
REDWOOD CITY, Calif., Nov 06, 2014 (BUSINESS WIRE) -- Rocket Fuel FUEL, +2.35% a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that it will host an interactive ...

OTAs, more than a distribution channel for hotels? | Free PhoCusWright ...
Hospitality Net November 04, 2014
A new white paper by PhoCusWright, and sponsored by Expedia, paints the role of OTAs as a significant and effective marketing and distribution channel for hotels. One that specifically broadens a hotels reach in attracting new customers, including an ...