Free Downloads

Analysis of Multisource Leisure-Oriented Distribution Platforms (Whitepaper)

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Multisource platforms are maturing, and GDSs not only see them as a threat, but also want a piece of the action.
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Published: December 2010

Five Steps to a Successful Mobile Strategy for the Travel Industry

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Ness discusses the growing importance of mobile capability in the travel industry, and outlines actions you can take to create and implement a successful mobile strategy.
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Published: November 2010

Travel Sites and the Optimization of Site Search

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Ness discusses the criticality of website performance in the travel industry, examining various components that affect user experience when booking travel online, and practices to employ for site optimization.
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Published: September 2010

Technology and Independent Distribution in the European Travel Industry

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The European Technology and Travel Services Association (ETTSA) commissioned PhoCusWright to undertake this socioeconomic study to assess the role and impact of independent travel distribution services and technology across Europe. The influence of GDSs, OTAs, and other intermediaries throughout Europe varies by market. By understanding key trends throughout the region, this paper aims to shed light on the current and future impact and benefits of travel distribution on European economies.
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Published: September 2010

lookinside.travel Spanish Traveler Survey 2009 Edition

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As part of the lookinside.travel initiative, PhoCusWright designed and executed an innovative, large-scale study to analyze key components of Spanish traveler behavior, with a focus on sources of influence during the travel planning process.
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Published: August 2010

More Than the Sum of its Parts: Leveraging Synergies in Business Travel

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The Online Event entitled Travel Evolution: Exploring the Next Level of Data was held on July 29, 2010. Susan Steinbrink from PhoCusWright and Beth Brennan from Concur discuss the changing landscape of corporate travel. The presentation is based on the whitepaper entitled More than the Sum of Its Parts: Leveraging Synergies in Business Travel.
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Published: July 2010

All Signs Point to Mobile - Traveler Trends in Mobile Usage

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Mobile devices and smartphones have changed the way consumers and travel companies connect. Travelers now have continuous access to travel information before, during and after their trip. Is your brand optimized for all of these new touch points? Carroll Rheem, director, research at PhoCusWright and Pico Rech, senior solutions engineer at Kony Solutions discuss mobile devices, usage and travel patterns, reactions to mobile site and app malfunctions, and trends for the future of mobile. Refer to page 2 of the PDF to access the recording of the July 21 Online Event.
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Published: July 2010

Understanding Online Travel Agencies' Cost Drivers and Ways to Optimise Business in Europe

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A PhoCusWright Free Download entitled "Understanding Online Travel Agencies’ Cost Drivers and Ways to Optimise Business in Europe," published on July 01, 2010.
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Published: July 2010

Mobile, Search, Cloud and Other Technologies Impacting Travel in 2010

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Technology is driving rapid and irreversible change in the travel marketplace. The products and solutions under development today will shape our industry in the future. Any or all of these ten technology trends impacting travel could be a game changer in 2010. Download this recording from the June 24 Online Event presented by Bob Offutt, senior technology analyst and editorial director, Innovation Edition, PhoCusWright Inc.; and Glenn Gruber, AVP, travel technologies, Ness Software Product Labs. Refer to page 2 of the PDF to access the recording of this Online Event.
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Published: June 2010

Austin, Texas Convention & Visitors Bureau Annual Luncheon - Keynote Address

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It is imperative that organizations selling, distributing, promoting and supporting travel and tourism stay current with technological advances in order to sustain competitive advantage. That is precisely why we are all here today! If you fail to stay current with technological advances, then you put your organization at risk when it comes to connecting with prospects, visitors and customers.
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Published: May 2010