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Asia Pacific's bustling economies have enjoyed striking growth in travel demand over the past several years. Airlines and hotels are benefiting from growing business and leisure travel demand, and online travel agencies – both local and global – continue to outperform the overall market. PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition Whitepaper – prepared for ITB Asia – provides a snapshot of sizing, analysis and forecasting for the region's 13 travel markets, with special emphasis on its five major markets: China, India, Japan, Australia and New Zealand. The full report is available on the PhoCusWright store.
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Mobile devices are radically changing our lives. As mobile ownership grows, so too does the role these devices play in improving and enhancing the travel experience. Two of the fastest-growing areas in mobile technology are m-payments (mobile payments) and the use of Near Field Communciations (NFC). This white paper explores how m-payments and NFC will impact the travel experience, and includes specific examples of how travel suppliers, intermediaries and others are advancing the mobile wallet and related technologies throughout the travel life cycle. Read More
MORE ON MOBILE PAYMENTS: Check out PhoCusWright's Special Project on travel payments.
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PhoCusWright has identified 10 key trends in innovation and technology that are driving change in travel. Travel business executives face a major test of leadership: Ride the wave of the past or pivot to intelligently embrace the future. This article examines trend number nine, Big Data. Big data has received a lot of hype in recent years, but its real test will be moving from hype to real-world application and business value. In travel, we have only scratched the surface.
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Sponsored by BloomReach, Inc. On August 8, 2012, PhoCusWright's senior director, research, Carroll Rheem led Magic in Metrics: Using Traveler Intelligence to Drive Relevance Online. This FREE webinar – sponsored by BloomReach, Inc. – explores key consumer and marketing trends. A presentation on consumer behaviors and preferences is followed by a panel session and Q&A with a distinguished group of industry leaders: Will Uppington, Head of Product, BloomReach, Inc.; Matt Jenkins, Manager of Online Marketing, Strategy and Analysis, Southwest Airlines; Diana Plazas, Director, Online Marketing, DoubleTree Hotels, Hilton Worldwide.
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Sponsored by Kony Solutions On June 20, 2012, PhoCusWright's senior technology analyst and editorial director, Innovation Edition, Bob Offutt outlines the top 10 technology and innovation trends impacting the travel industry. This one-hour FREE event – sponsored by Kony Solutions – was moderated by Lorraine Sileo, vice president, research. When it comes to travel innovation, slow but steady wins the race. Industry pundits may tout the "next big thing," but true and lasting changes to the travel distribution landscape take time – and savvy decision-making. In 2012, a significant but gradual reshaping of travel distribution is underway, and travel executives face a major test of leadership as they seek to position their companies for the future. PhoCusWright's Travel Technology Trends: 2012 and Beyond features:

• Top technology and innovation trends changing travel distribution
• Examples of how travel companies are implementing each technology
• Fresh ideas and opportunities to revitalize your business strategy
• Technology solutions to overcome content fragmentation, optimize business intelligence and give travelers what they want
• And more!

Download now to understand the most important innovations impacting travel – and intelligently prioritize technology initiatives in 2012 and beyond.
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On March 1, PhoCusWright presented a special Webinar, Empowering Inspiration: The Future of Travel Search. Drawing on recent research conducted by PhoCusWright, in partnership with Amadeus, this Webinar explores how consumers around the world make leisure travel decisions today, and how they would like to make those decisions in the future. Recognizing the importance of geographic diversity and local dynamics, the study included detailed surveys of travelers in the U.S., the U.K., Germany, India, Russia and Brazil. For more insight into consumers' online travel behavior and preferences, download the FREE white paper, Empowering Inspiration: The Future of Travel Search.
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With rapid advances in online travel technology, and consumers everywhere becoming increasingly sophisticated in their travel planning and purchasing, understanding travelers' behavior online is tougher than ever. To gain insight into how consumers make their leisure travel decisions online – and how they would like to do so in the future – Amadeus commissioned PhoCusWright to conduct a study of travelers from a diverse group of countries. The results, presented in this white paper, highlight the preferences, pain points and aspirations associated with consumers' online travel planning, booking and other travel-related activities.

The research includes data from leisure travelers in the U.S., the U.K., Germany, India, Russia and Brazil, and provides visibility into local dynamics and online traveler behavior in both developed and emerging markets. Find out what gets them going, and how they'd like to plan and purchase their travel online in the years ahead.

FREE CORRESPONDING WEBINAR – Download the Free Webinar
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Following the twists and turns of the travel marketplace is enough to give industry-watchers whiplash. Change often comes swiftly and out of nowhere, while other times, long-awaited developments fizzle or fail to materialize at all. Knowing which issues to watch is half the battle; staying on top of them all is another matter entirely. On February 16, PhoCusWright analysts brought their own brand of buzz by weighing in on the hot topics and key trends that are shaping the travel landscape in 2012. PhoCusWright's Hot Topics 2012, gives travel suppliers, intermediaries and other industry stakeholders a virtual weathervane for gauging what lies just over the horizon for travel. The pace of change in travel is dizzying, and in today's challenging business environment, knowing who's doing what is more critical than ever. Download PhoCusWright's Hot Topics 2012 now – and make sure the right stuff is on your radar this year.
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PhoCusWright's Consumer Traveler Technology Trends – a PhoCusWright Webinar held November 9, 2011 – explores online travelers' adoption and usage of mobile phones and online social networks. The event highlights the travel-specific activities that consumers engage in through social media and on their mobile devices, and how this behavior impacts their travel experience – before, during and after their trip. This one-hour event is presented by Carroll Rheem, PhoCusWright's director, research, and moderated by Cathy Schetzina, director, communications and senior research analyst. The format consists of a 45-minute presentation, followed by a 15-minute Q&A session. Key Insights

• Analysis of online travelers' ownership of mobile phones and Web-enabled devices, including smartphone usage and adoption
• Discussion of general and travel-related activities that consumers perform on their mobile devices, such as accessing maps and navigation, conducting travel research and booking, and posting trip updates on their social networks
• Overview of social media activity among online travelers, including how they use social networks to facilitate travel planning and to share travel information
• Examination of the most popular social networks, and the social media channels and features that are most influential in consumers' travel planning

Today's travelers are embracing new technology at a record pace, and understanding these trends is essential for businesses to stay in sync with their with increasingly tech-savvy customers. PhoCusWright's Consumer Traveler Technology Trends – Sponsored by Kony – delivers unique insight into key travel technology trends, so that companies can strategically position themselves in this dynamic marketplace.

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The Asia Pacific (APAC) travel market has arrived. It is now the second-largest regional travel market globally, surpassing the U.S. in 20101. Online penetration is surging throughout the region, with the online leisure and unmanaged business travel market exceeding US$53 billion in 2010, representing 21% of APAC’s total travel market.
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