Free Travel Research
Making Sense of Mixed Signals: Key U.S. Traveler Insights
Making Sense of Mixed Signals: Key U.S. Traveler Insights
- Published:
- May 2013
- Analyst:
- Carroll Rheem
Sponsored by Tealeaf, an IBM Company
Held April 30, 2013, this roundtable features key metrics for understanding what drove consumer travel behavior in 2012 - and what to expect in the coming year. Highlights Include
- New information on traveler behavior, including trip frequency and duration, travel spend and intentions for 2013
- Discussion of significant trends shaping lodging and air travel, as well as other travel components
- Overview of how consumers approach and engage in travel planning (destination selection, shopping and purchasing) and sharing
- Analysis of the information sources and features that most influence consumer decisions