Free Downloads - PhoCusWright - Market Research

In order to access this free content, you must be registered and logged in to the PhoCusWright Web site.

Click "Register" in the upper right corner of this Web site to become a registered user on www.phocuswright.com and access free downloads and more.

ALL SIGNS POINT TO MOBILE - TRAVELER TRENDS IN MOBILE USAGE
PhoCusWright Inc. and Kony Solutions, July 2010
Mobile devices and smartphones have changed the way consumers and travel companies connect. Travelers now have continuous access to travel information before, during and after their trip. Is your brand optimized for all of these new touch points? Carroll Rheem, director, research at PhoCusWright and Pico Rech, senior solutions engineer at Kony Solutions discuss mobile devices, usage and travel patterns, reactions to mobile site and app malfunctions, and trends for the future of mobile. Refer to page 2 of the PDF to access the recording of the July 21 Online Event.

MOBILE, SEARCH, CLOUD AND OTHER TECHNOLOGIES IMPACTING TRAVEL IN 2010
PhoCusWright Inc. and Ness Technologies, June 2010
Technology is driving rapid and irreversible change in the travel marketplace. The products and solutions under development today will shape our industry in the future. Any or all of these ten technology trends impacting travel could be a game changer in 2010. Download this recording from the June 24 Online Event presented by Bob Offutt, senior technology analyst and editorial director, Innovation Edition, PhoCusWright Inc.; and Glenn Gruber, AVP, travel technologies, Ness Software Product Labs. Refer to page 2 of the PDF to access the recording of this Online Event.

AUSTIN, TEXAS CONVENTION & VISITORS BUREAU ANNUAL LUNCHEON - KEYNOTE ADDRESS
PhoCusWright (Philip Wolf), May 2010
It is imperative that organizations selling, distributing, promoting and supporting travel and tourism stay current with technological advances in order to sustain competitive advantage. That is precisely why we are all here today! If you fail to stay current with technological advances, then you put your organization at risk when it comes to connecting with prospects, visitors and customers.

SOCIAL ON THE STRIP: MGM GRAND BETS ON SOCIAL MEDIA MARKETING
Sheryl Soh , April 2010
The impact of social media on travel seems undeniable, if not always clear. According to PhocusWright’s Social Media in Travel: Traffic & Activity (March 2010), nearly nine in 10 visitors to a hotel Web site in 4Q09 visited a social network in the same month. More than one in four online travelers also said that content from social networks is influential in their travel planning process. Is the remarkable rise of social networking a fad, frenzy or long-term opportunity for meaningful referrals and transactions? How should hotel marketers respond?

Engaging in social media is no longer optional for travel companies – but what, exactly, should a strategy look like? In this case study, we take a behind-the-scenes look at how the MGM Grand in Las Vegas launched a creative, financially successful social media campaign during risky economic times.

CONSUMER RESPONSE TO TRAVEL SITE PERFORMANCE
PhoCusWright and Akamai, April 2010
Consumer Response to Travel Site Performance, a recorded Online Event and white paper, delivers key findings of an in-depth consumer survey studying travel Web site functionality, conversion satisfaction. Host Margaret Rivera of Akamai and presenter Carroll Rheem, director, research at PhoCusWright, define best practices for fast, reliable travel Web sites.

Instructions to access the Online Event recording can be found on page 2 of the presentation PDF.

TRAVEL INNOVATION AND TECHNOLOGY TRENDS, 2010 AND BEYOND: PREVIEW
PhoCusWright (Bob Offutt), March 2010
PhoCusWright has isolated 10 key travel innovation and technology trends from the plethora of global initiatives in the past year. Together, these trends form a mosaic of interconnected components that set the direction for the future of travel distribution. Download this free publication preview for descriptions of each trend. Delve into details of each trend—purchase the full publication (US$500).

TOP 10 THINGS (AND MORE) THAT WILL DRIVE TRAVEL DISTRIBUTION IN 2010
PhoCusWright (David Juman, Douglas Quinby, Carroll Rheem and Lorraine Sileo), February 2010
PhoCusWright analysts put their heads together to pinpoint nine key trends that will shape the travel industry in 2010. Some are the latest iterations of familiar themes, while others are just bubbling to the surface. The tenth spot was intentionally left open for readers to submit their ideas. Add your trend—or see what others are saying—on PhoCusWright Connect.

THE ROLE AND VALUE OF THE GLOBAL DISTRIBUTION SYSTEMS IN TRAVEL DISTRIBUTION (WHITEPAPER AND PRESENTATION)
PhoCusWright (Sponsored by Interactive Travel Services Association), January 2010
The GDSs have traveled far in the past four-plus decades. The three major GDS companies today power the critical reservations and technology infrastructure of over 163,000 travel agency locations and enable bookings by nearly half a million travel agents around the globe. The GDSs generated more than $9.6 billion in revenue and more than 1.1 billion transactions in 2008. That equates to just over 2,100 transactions per minute.

Also, view the Online Event that was held on February 8, 2010. This Online Event is based on the findings of a recent PhoCusWright study sponsored by The Interactive Travel Services Association (ITSA). The presentation explains the immense impact the GDSs have on the daily operations of the global travel industry.

GATE ASSIGMENT SOLUTION (GAM) USING HYBRID HEURISTICS ALGORITHM
Wipro Technologies, December 2009 show abstract
A PhoCusWright Free Download entitled "Gate Assigment Solution (GAM) Using Hybrid Heuristics Algorithm," published on December 01, 2009.

BACK-OFFICE BEST PRACTICES
Agresso with PhoCusWright, November 2009
How Travel Management Companies can achieve greater efficiencies and a competitive edge with an integrated back-office solution.

Also, view the Webinar that was held on November 10, 2009. This Webinar explores the findings of Norm Rose detailed in this whitepaper. Norm is joined by an executive from Key Travel, Europe's leading Travel Management Company dedicated to the not-for-profit sector and discusses real-life experiences using Sabre CentralCommand by Agresso.

CORPORATE TRAVEL DISTRIBUTION AND TECHNOLOGY TRENDS
Norm Rose/PhoCusWright, November 2009
Norm Rose of PhoCusWright created a presentation for the Silicon Valley Business Travel Association reviewing the following key points:
• Corporate Travel Management a Global Evolutionary Perspective
• Technology Driven Distribution Changes
• Seven Overarching Business Imperatives
• Seven Major Trends Shaping Corporate Travel Distribution
• The Role of Travel Information for Corporate Travel

BARBADOS MANAGEMENT CONFERENCE - KEYNOTE ADDRESS
Philip C. Wolf/PhoCusWright, October 2009
A PhoCusWright Free Download entitled "Barbados Management Conference - Keynote Address," published on October 16, 2009.

WACVB SPEECH
Lorraine Sileo/PhoCusWright, October 2009
A PhoCusWright Free Download entitled "WACVB Speech," published on October 16, 2009.

INAUGURAL NEW ZEALAND TOURISM LEADERS SYMPOSIUM KEYNOTE ADDRESS
Philip C. Wolf/PhoCusWright, October 2009
Travel, tourism and hospitality represent the world’s largest industry. They account for 8 percent of worldwide employment, 9 percent of invested capital and 10 percent of global GDP. And every year, millions of citizens leave their borders for the first time. This certainly holds true for New Zealand. While the domestic market still makes up the largest part of the industry, both in terms of visitor numbers and expenditure, your international visitor mix and expenditure is increasing at a faster rate. In addition to growth from traditional Australia and the UK, there is strong growth from China, New Zealand’s fastest–growing international visitor market. China is projected to be the fourth largest market by 2010 and may surpass the US by 2013.

USE OF ONLINE SOCIAL NETWORKS
Beresford Research, September 2009
Beresford Research surveyed over 400 users of online social networking sites this summer, including Facebook, My Space, Linked In and others, to learn how people over 18 are using online social networks. In doing so, the company identified four distinct groups of users, and in addition to uncovering the influence of social networks, found that online social networking is their most important online activity other than email. Even among offline activities, the importance of online social networking is only exceeded by going out with friends. http://beresfordresearch.com/br_6set_wpform.html

VALUE CREATION STUDY - MEASURING HOW TRAVEL AGENTS CAN PROFIT FROM CAR BOOKING SOLUTIONS
Amadeus with Alten, September 2009
This white paper will show the results of a study of European travel agencies. The aim is to compare the time taken, using the most commonly available solutions, to carry out a range of agency tasks involving a car rental booking.

AIRLINE GROUP REVENUE MANAGEMENT ANALYTICS
Wipro Technologies, August 2009 show abstract
A PhoCusWright Free Download entitled "Airline Group Revenue Management Analytics," published on August 27, 2009.

SPECIAL OFFER: FINANCIAL EDITION - ONLINE TRAVEL PREVIEW: EXPECTING A STRONG PERFORMANCE IN 2Q09
PhoCusWright, July 2009
The travel environment remains surprisingly difficult across the globe, but we expect online travel to be a bright spot.

SPECIAL OFFER: FINANCIAL EDITION - LODGING INDUSTRY OUTLOOK: SUPPLY DYNAMICS AMID THE RECESSION
PhoCusWright, July 2009
The global recession has squeezed travel demand and it is hard to pin down when recovery will come. However, there are two sides to the equation, and the lack of credit will have a delayed positive impact on industry capacity growth.

SPECIAL OFFER: FINANCIAL EDITION - DOES THE MODEL WORK WITHOUT FEES? EXPLORING THE FINANCIAL IMPACT OF FEE CUTS ON ONLINE TRAVEL AGENCIES
PhoCusWright, June 2009
It has long been a source of wonder to us financial types that anyone would pay US$5-10 more for a ticket or a room with a better price just a click away, but many do - and booking fees have become an important source of profits for online travel agencies (OTAs).

EUROPEAN ONLINE TRAVEL AGENCIES: SUCCESS STRATEGIES FOR TODAY AND TOMORROW
Sabre Travel Network with PhoCusWright, June 2009
A decade has passed since the first European companies began to harness the power of the Internet for the sale of travel. Many things have changed over the past 10 years, but many familiar challenges remain. European online travel agencies are continually pressured to introduce new products and functionality to evolve the way consumers plan and purchase travel. Meanwhile, they must find new ways to compete against a powerful traditional distribution network that includes mega retail travel agencies and tour operators, as well as aggressive supplier disintermediation efforts and upand- comers like metasearch.

ONE TOUCH BUSINESS TRAVEL AND THE END OF THE EXPENSE REPORT
Concur, May 2009
Amplifying The Value of Automation

MEASURING YOUR ONLINE AUDIENCE: WHY A STANDARD FOR DMO WEB SITES MAKES SENSE
Miles Media, Chris Adams, Director of Online Marketing, April 2009
1. Introduction: DMOs in a “Web Centric” World
2. The Benefits of a Standard in Audience Measurement
3. Researching and Selecting a Standard
4. Recommended “Acting” Standard ‐ Quantcast Audience Measurement
5. Next Steps

GARNERING EXECUTIVE SUPPORT - BUILDING YOUR BUSINESS PLAN FOR STRATEGIC MEETINGS MANAGEMENT
starCITE with Promedia, March 2009
In this white paper, brought to you by StarCite, corporate travel and meetings professionals will learn why executive support is vital to a strategic meetings management effort and how to garner that support—even if it requires investment and resources from upper management.

INTEGRATING CORPORATE TRAVEL, PROCUREMENT AND MEETINGS MANAGEMENT
starCITE with Promedia, March 2009
A Best Practices Roadmap to Strategic Meetings Management Success. In this white paper, StarCite presents its latest industry research about where corporations stand when it comes to travel and meetings integration—and a roadmap for companies ready to reap the rewards of an integrated approach.

BUILDING AN EFFECTIVE BUSINESS CASE: AUTOMATING TRAVEL BOOKING AND EXPENSE REPORTING PROCESSING
Concur, February 2009
Automation of the travel booking and expense reporting process is a growing trend as businesses seek to streamline and increase efficiency. The economic benefits found in automation are prompting organizations all over the world to make travel and expense management initiatives part of their strategic plans. This white paper explores specific steps and examples in the creation of an effective business case for adopting an automated travel booking and expense reporting solution.

CORPORATE TRAVEL MANAGEMENT AND TRAVEL PRACTICES IN CHINA
Amadeus with PhoCusWright, January 2009
Based on extensive research with 112 corporate executives responsible for travel procurement decisions in their companies, this report provides an overview of key elements of corporate travel programs represented in China, including spending patterns. This report also identifies major trends and dynamics shaping the corporate travel landscape, as well as opportunities and challenges facing both overseas corporations and travel management companies.