PhoCusWright Projects Double-Digit Growth for European Online Travel Market Through 2012
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Sherman, CT USA, December 1, 2011 – The European online travel market is expected to grow 13% in 2011, as the overall travel market continues a moderate recovery, according to travel industry research authority PhoCusWright, in the new report PhoCusWright's European Online Travel Overview Second Edition. Following a 2010 rebound, the total European travel market is projected to grow 3% in 2011, amidst ongoing economic uncertainty.
Following a substantial 17% jump in 2010, the European online leisure/unmanaged business travel market will maintain double-digit growth through 2012. The online market’s gains are driven largely by online travel agencies (OTAs), which are projected to grow 19% in 2011.
With European online travelers continuing to shift to online channels, European online travel penetration will soon overtake that of the U.S. By 2013, Europe's online leisure/unmanaged business travel market will comprise 41% of the total travel market, versus 40% in the U.S.
PhoCusWright's European Online Travel Overview Second Edition. is a detailed overview of the European travel market, providing market sizing and growth forecasts through 2013. The report focuses on the European online leisure/unmanaged business travel marketplace, with in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia. The report highlights marketing, distribution and consumer trends for key travel segments, including air, hotel, car rental, tour operators, rail and cruise.
Size of the European travel market and six individual country markets
Market forecasts through 2013
Distribution patterns by segment and channel
In-depth analysis of all major travel supplier segments
Trends among key travel companies
PhoCusWright's European Online Travel Overview Seventh Edition – a Global and European Edition publication – provides a comprehensive picture of the European online travel market and includes data and analysis essential to any travel company competing in Europe. Introductory pricing is available through December 31, 2011 (save 10% off the regular report price of US$2,495.
About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.
To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the United States and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts on five continents.
PhoCusWright is a wholly-owned subsidiary of Northstar Travel Media, LLC.