Custom Research Methodology

DEFINING THE WINNERS AND LOSERS IN TRAVEL
Whether your research objective is to understand customers’ product and service needs, to assess customer satisfaction, or to estimate the size of your target market and market share, we provide accurate, up-to-date, and cost-effective information that will empower you to make sound, strategic business decisions.

PhoCusWright’s in-depth, customized research will help you get critical answers to questions such as:

What is the size of your potential market?
How do you best reach your targeted buyers?
How do your products/services measure up against your competition?
What are online consumers are saying about your offerings?
How satisfied are your customers?
How great is your "customer experience" on your Web site?
Why do your Web site visitors abandon their shopping cart purchases?

INDUSTRY TRENDS / IMPACT ANALYSIS
PhoCusWright will provide facts, figures, forecasts, insight, commentary and analysis on the business dynamics and various players, and will assess the competitive landscape to square your conclusions with marketplace realities. We interpret the data and make it actionable for your objectives.

QUALITATIVE AND QUANTITATIVE CONSUMER RESEARCH
We start off with a project scoping call designed to ensure that our analysts understand the exact nature of your specific needs.

We then provide an in-depth proposal outlining the objectives, scope, methodologies, techniques, timing, deliverables and costs in detail.

Once the project is accepted, we schedule a kick off call with your key stakeholders and our analysts who will be working on your project. This facilitated call will ensure that our analysts understand your team’s key points of interest and success factors for the project.

Survey and interview instruments are created interactively and you will have the final input before they go into the field.

Data, analysis and recommendations are generally delivered via Webinar and PowerPoint. The PowerPoint deck is provided as the final deliverable report, giving you a tool to work with for both internal and external presentations.