Completed Projects

Member for the Moment or Loyal for Life? Loyalty Programs Revisited.

Is it possible to build true loyalty in travel? The foundation of this project will be a consumer...

Middle East Online Travel Overview Fourth Edition

Phocuswright's fourth deep dive delves into the total and online Middle East leisure/unmanaged...

U.S. Travel Agency ​Landscape 2023​

In 2022, Travel Weekly and Phocuswright blended their expertise to shine a light on the U.S. travel...

Sustainable Tourism

Phocuswright's Sustainable Tourism Special Project aims to help the industry gain insights into the...

Travel Agent Study

The Travel Agent Study Special Project will provide a fresh look at the marketplace and establish a...

Tours, Activities and Attractions

A comprehensive look into the current state of the tours, activities and attractions segment and how...

Digital Nomads: Work From Anywhere

Work-from-anywhere once seemed like a dream for employees without much freedom to travel - until...

The Gen Z Traveler

As Generation Z comes of age, understanding their motivations, interests and habits is critical for...

U.S. Short-Term Rentals

This upcoming Phocuswright special research project takes a deep look at the U.S. short-term rentals...

U.S. Corporate Travel Market Sizing and Trends

Phocuswright is launching a refresh of its U.S. Corporate Market study to prepare the industry for the...

U.S. Private Accommodation: Travel's Most Disruptive Category Grows Up

In the decade since Airbnb was founded, the rise of private accommodation has dramatically expanded...

The Groups and Meetings Traveler: Where They Stay, Work and Play

The groups and meetings marketplace is diverse, complex, fragmented and – in many cases – unable to...

The U.S. Business Traveler: How Loyalty Technology and Preferred Channels Impact Today's Business Traveler

A new Special Project research study from Phocuswright will examine business traveler behaviors,...

The New Global Traveler: Discovering the Impact of Technology

Join Phocuswright in its groundbreaking study that quantifies, qualifies and compares the use of...

The Experience Marketplace: Market Opportunity and Consumer Behavior for Experiential Travel

Phocuswright has conducted extensive research on how travelers are planning and booking their trips...

The Destination Decision: Where They Go and Why They Go There

What is driving the most important decision in the travel cycle: "Where should I go?" A new 2018 study...

U.S. Travel Agency Distribution Landscape: 2016-2021

Phocuswright is setting its sights on the U.S. travel agency landscape again. Embarking on a landmark...

Indian Consumer Travel Report

Sponsor Phocuswright's upcoming Indian Consumer Travel Report 2017 to understand and anticipate Indian...

Middle East Online Travel Overview Third Edition

This Phocus Collection travel research project delves into Middle East market sizing and forecasts...

Canadian Online Travel Overview Fourth Edition

Sponsor Canadian Online Travel Overview Fourth Edition for essential insights on this vast market...

Travel Advertising in U.S. and Europe: Industry Sizing and Trends

Travel Advertising in the U.S. and Europe: Industry Sizing and Trends sponsors gain insight into how...

Private Accommodation in Europe: A Market Transformation

The European private accommodations segment is long-established and large – and it's experiencing...

The U.S. Business Traveler: How Loyalty, Technology and Preferred Channels are Impacting Today's Business Traveler

The U.S. Business Traveler: How Loyalty, Technology and Preferred Channels are Impacting Today's...

Tours and Activities Come of Age

Tours and Activities Come of Age A Phocuswright Special Project true 8102 Tours and activities...

Private Accommodation in the U.S.: A Market Transformation

Private Accommodation in the U.S.: A Market Transformation A Phocuswright Special Project true 8102...

Payments Unsettled: Travel's Complex European Payment Landscape

Payments Unsettled: Travel's Complex European Payment Landscape A Phocuswright Special Project true...

China Unbounded: The Rapid Rise of China's Outbound Millions

China Unbounded: The Rapid Rise of China's Outbound Millions A Phocuswright Special Project true 8102...

U.S. Corporate Travel Landscape

U.S. Corporate Travel Landscape A Phocuswright Special Project true 8102 The corporate travel market...

The Southeast Asian Traveler

The Southeast Asian Traveler A Phocuswright Special Project true 8102 Southeast Asia, one of the...

Hail This! The Transformation of The Ground Transportation Experience for Travel

Hail This! The Transformation of The Ground Transportation Experience for Travel A Phocuswright...

Independent Hotels: Marketing, Distribution And Technology Strategies For Non-Branded Properties

Social Media In Travel: Mayhem, Myths, Mobile & Money

Social Media A PhoCusWright Special Project true 8102 Social media is undeniably one of the past...

Search, Shop, Buy: The New Digital Funnel

Assessing the Online Travel Opportunity: Middle East Second Edition

Canadian Online Travel Overview Third Edition

(Dis)Loyalty and the U.S. Traveler

Indian Consumer Behavior: Holidays and Travel Packages

The U.S. Travel Advertising Market: Industry Sizing And Trends

In-Destination Events, Attractions & Activities: Europe

Unsettled: Travel Payments and the Cost of Getting Paid

Unsettled: Travel Payments and the Cost of Getting Paid A Phocuswright Special Project true 8102 1461...

Consumer Travel Report: China

Consumer Travel Report: China A Phocuswright Special Project true 8102 China is among the hottest...

Staying Local: A Regional Study of the U.S. Road Traveler

Staying Local: A Regional Study of the U.S. Road Traveler A PhoCusWright Special Project true 8102...

Skier & Ski Traveler Study

Skier & Ski Traveler Study A PhoCusWright Special Project true 8102 Passionate and driven, ski...

U.S. Vacation Rentals 2009 - 2014: A Market Reinvented

U.S. Vacation Rentals 2009 - 2014: A Market Reinvented A Phocuswright Special Project true 8102 1341...

Assessing the Online Travel Opportunity: The Middle East

Assessing the Online Travel Opportunity: The Middle East A Phocuswright Special Project true 8102...

Assessing the Online Travel Opportunity: Russia and Eastern Europe

Assessing the Online Travel Opportunity: Russia and Eastern Europe A Phocuswright Webinar true 8102...

The Future of Travel Agents

The Future of Travel Agents A Phocuswright Special Project true 8102 1122 Gain an in-depth...

The U.S. Business Traveler: Managed, Unmanaged and Rogue

The U.S. Business Traveler: Managed, Unmanaged and Rogue A Phocuswright Special Project true 8102 1069...

Mobile Hits the Mainstream

Mobile Hits the Mainstream A Phocuswright Special Project true 8102 1421 Get a 360-degree view of the...