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Patricia Rasore
Director, Latin America
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In Memoriam
June 20, 1954 – February 19, 2012
After working with PhoCusWright as a market analyst, Ms. Rasore was commissioned by the company to add business development activities in Latin America to her analyst role. Patricia brings more than two decades of industry experience and expertise to this position. Her career spans from the airline industry to travel technology, and from corporate travel to the DMC sector. Prior to joining PhoCusWright, Patricia was ACTE's Latin America regional director, displaying a unique ability to expand operations and generate new business from influential thinkers and key decision-makers across the region. In January 2002, Patricia opened the TAM Brazilian Airlines office in Vienna, where she was responsible for direct sales and BSP growth in Austria and in Central European countries. She is trilingual in English, Spanish and German, and is also comfortable with Italian, basic French and advanced Portuguese. She holds a Bachelor's Degree in Tourism from the Vienna University of Economics and Business Administration. Patricia is based in Buenos Aires, Argentina.
Patricia Rasore's Areas of Research
Patricia's leadership in the Latin American travel industry gives her the insight and intuition to analyze the market and pinpoint the trends that will transform travel in the region. By leading PhoCusWright's efforts in Latin America, she will share her knowledge and experience with travel professionals and companies across Central and South America.
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