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Krassi Simonski

Market Analyst, Eastern EuropeSofia Bulgaria

Dr. Krassi Simonski is Phocuswright's market analyst, Eastern Europe and managing director of eCommerceAcademy.net. Krassi is the lead analyst for Phocuswright's Russia and Eastern Europe: Navigating the Emerging Online Travel Marketplace research initiative. The Special Project measures travel size and trends and forecasts online travel penetration for Russia, Ukraine, Poland and other Eastern European travel markets. 

Prior to establishing the eCommerceAcademy.net, Krassi was head of business development for TravelStoreMaker.com, managing the spin-off of innovative business lines into different companies. He is also executive officer of Skal International's Sofia club, assisting in expanding the international relations in the region.
 
Krassi's background also includes chair of the Bulgarian Research and Education Network. Prior to that, he served a political mandate as deputy chair of the State Agency for ICT of Bulgaria in charge of the national IT development. He was the Bulgarian representative to several EC high-level groups including Internet and information society. Krassi implemented multiple ICT projects of EU and national funding in the area of digital inclusion, broadband penetration, research networking and e-learning. He was the first chair of the Telecentres.Europe organization to support the network of telecenters across Europe 

His university background as adjunct professor in computer sciences and 12 years as director of communications and computing at the first American University in Central and Eastern Europe (AUBG) as well as being one of the first Internet missioners in the region, brought him thousands of contacts at the national, European and international levels.

Recent Krassi Simonski Travel Research

Market Overview & Sizing
June 2014
Eastern European Spotlight: Russia's Online Market Springs to Life
Eastern European Spotlight: Russia's Online Market Springs to Life
$795 USDAnalyst: Krassi Simonski, David Juman

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from Phocuswright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.

Social & Search
March 2013
Fragmentation Sparks Metasearch in Russia and Eastern Europe
Fragmentation Sparks Metasearch in Russia and Eastern Europe
$250 USDAnalyst: Krassi Simonski

While Russia and Eastern Europe's travel market lags more developed regions in terms of online travel penetration, its technological maturity is advancing rapidly. This growth includes metasearch, an area where multiple brands are thriving in this fragmented marketplace. This Analysis examines the travel metasearch landscape in Russia and Eastern Europe, including prevailing market conditions, key players and trends driving the evolution of the category.

Market Overview & Sizing
July 2012
Eastern Europe Online Travel Overview
Eastern Europe Online Travel Overview
$995 USDAnalyst: Maggie Rauch, Krassi Simonski, Gustaf Moell

Eastern Europe’s travel market is a sleeping giant just beginning to wake up. The market experienced healthy growth in 2010 and 2011, and while options and demand for travel are improving, cultural barriers and the European debt crisis still hinder development. Phocuswright’s Eastern Europe Online Travel Overview sizes the total and online leisure and unmanaged business travel markets in Russia, Ukraine, Poland, Hungary, Estonia, Latvia, Lithuania, Romania, Bulgaria, Greece and the Czech Republic. The report also compares trends across product segments, provides analysis of the primary online booking channels, and highlights the key players influencing the market.