Mr. Buhler focuses on how the latest developments on the social Web, which includes emerging media and social networking, impact customer interaction and the effect this has on travel marketing in general and destination marketing in particular. He advises destination marketing organizations (DMOs) and others how they can best formulate and hone their success strategies using the insight and analysis that PhoCusWright provides. He has wide-ranging, global experience in destination marketing, the airline industry, retail travel and wholesale tour operations both on- and offline. Prior to joining PhoCusWright, Joe was executive vice president, business development and strategic alliances of EuroVacations.com. He also worked for Switzerland Tourism, and was responsible for their operations in North America, the United Kingdom & Ireland, Canada and Japan & Southeast Asia. He was project manager for the development and realization of MySwitzerland.com, the country’s award winning tourism portal introduced to the market in 1999.