Video Conferencing: Threat or Opportunity?

Summary

Despite the fact that video conferencing represents a viable alternative to business travel, it has not yet had a major impact on the incidence of business trips. Video conferencing can save companies substantial amounts of money and reduce their carbon footprints, but the value businesses derive from face-to-face meetings still outweighs the potential savings. This article discusses the myriad forces affecting the evolution of video conferencing and explores the future of the industry from both a technological and a cultural perspective.