The Role of Metasearch in the U.S. Travel Market

Summary

Mobile and millennials have helped make metasearch one of the most popular choices for travel planning. They’ve also inspired shifts in the metasearch model itself. This spotlight, part of the U.S. Traveler Technology Survey series, provides a snapshot of the role of metasearch in the U.S. travel market, including the overall popularity of metasearch in travel planning, top metasearch brands, and the use of metasearch sites for travel booking.

Also in this series:

• The U.S. Mobile Traveler in 2017 ($495)
• U.S. Mobile Shopping and Booking ($495)
• Social Reimagined: Younger Travelers Transform the Role of Social in Travel ($495)
• Is the Mobile Web Dead? The State of Travel Apps in 2017 ($495)
• How U.S. Travelers Use Chat and Messaging ($495)