Social Reimagined: Younger Travelers Transform the Role of Social in Travel

A U.S. Traveler Technology Survey Report

Social Reimagined: Younger Travelers Transform the Role of Social in Travel Published May 2017 Analysts: Brandie Wright, Mark Blutstein, David Juman

 

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Research Type:
Format:
Slideshow & PDF
Pages:
33 slides

While social media has long had an impact on travel sharing and decision-making, the landscape has changed dramatically. Travelers (especially younger ones) now show a strong preference for sharing their travel experiences visually – through photos and video. This spotlight explores the impact of social networks on travel, including which sites are most used by travelers, how travelers share their experiences, and the impact of social media on travel decisions.

US $495 
CA $665 • £381 • €441
FREE for Innovation Subscribers
Add to Cart