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67 Results
ArticleThe Future of Social Media, Influencers and Social Commerce in Travel
Published: March 2023
A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by...
Article
ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
Published: May 2023
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
Article
ArticleSuper Apps’ Secret Sauce
Published: June 2023
Super apps are mobile applications that offer multiple services, often including transportation,...
Article
ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
Published: July 2023
Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
Article
ReportBeyond Climate Change: Cultural and Economic Sustainability in Travel
Published: January 2024
Phocuswright’s Beyond Climate Change: Cultural and Economic Sustainability in Travel is part of a...
Report
ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
Published: December 2023
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
Report
ReportEurope Consumer Travel 2023: Major Markets Compared
Published: December 2023
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
Report
ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report
ReportU.S. Consumer Travel Report 2023
Published: October 2023
Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
Report
ReportCanada Consumer Behavior and Travel Market Report 2022-2026
Published: November 2023
Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of...
Report
