Search for Relevancy: Trends and Strategies in the Dynamic World of Search

Summary

For marketers of all stripes, and especially those in the travel sector, delivering relevant content to consumers is critical. For a travel company to succeed online, it must define and execute a search strategy that fuels its brand message and delivers the right product and/or service to the right traveler at the right time. This Spotlight explores the evolution of search technology, with a focus on the technologies, platforms and other factors that help consumers discover, learn and decide (and purchase) based on information that is contextually relevant.