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Search, Shop, Buy: The New Digital Funnel
Search, Shop, Buy: The New Digital Funnel
Published: June 2015Analysts: Cathy Schetzina Walsh, Douglas Quinby, Marcello Gasdia

Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers worldwide consume and share travel information. As travelers explore the online and mobile tools available to them, the digital funnel is evolving in every market. This report provides a detailed look at how travelers in eight key markets – Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S. – are navigating the trip life cycle. It provides a basis for understanding travel-planning behavior in relation to devices and attitudes toward key shopping and purchase channels.

Topics: Consumer Trends, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
US $1,295 FREE for Asia Pacific, European, Global, Innovation SubscribersCurrency conversions based on today's rates: CA $1,596 • £822 • €1,161
Australia-New Zealand Online Travel Overview Eighth Edition: A Swift Recovery, Steady Growth Ahead
Australia-New Zealand Online Travel Overview Eighth Edition: A Swift Recovery, Steady Growth Ahead
Published: June 2015Analysts: Chetan Kapoor, Deepak Jain, Maggie Rauch

Following soft economic growth in 2013, Oceania’s biggest countries – Australia and New Zealand – bounced back in 2014. Tourism is an important component of the ANZ economy, and resurgent domestic demand helped steer the region’s travel market to positive growth in 2014. Australia-New Zealand Online Travel Overview Eighth Edition presents market sizing and projections for the Australia and New Zealand total and online leisure and unmanaged business travel markets for 2013-2017.

Topic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingRegion: Asia PacificResearch Type: Report
US $995 FREE for Asia Pacific, Global SubscribersCurrency conversions based on today's rates: CA $1,227 • £632 • €892
U.S. Online Travel Agencies 1Q15: When Expedia and Priceline Corner the Market...
U.S. Online Travel Agencies 1Q15: When Expedia and Priceline Corner the Market...
Published: June 2015Analysts: Chetan Kapoor, Lorraine Sileo

U.S. public online travel agencies (OTAs) began their 2015 campaign on a strong note. While aggregate gross bookings for the three publicly listed U.S. OTAs – Expedia, Orbitz and Priceline – rose 14%, their combined growth softened considerably year over year. This was due, in part, to suppliers’ efforts to increase their direct business amid improving fundamentals and recovering demand in the U.S. market. In addition, strengthening of the U.S. dollar masked OTAs’ actual international growth.

Topic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Data Point
Subscribers Only FREE for European, Global Subscribers
Indian Holiday and Packages Market: Now Empowered, Travelers Take Control
Indian Holiday and Packages Market: Now Empowered, Travelers Take Control
Published: June 2015Analysts: Bing Liu, Cathy Schetzina Walsh, Chetan Kapoor, Deepak Jain, Douglas Quinby

Over the past decade, the Indian travel market has undergone a dramatic transformation. Travelers have grown confident with online shopping, as innovative web and mobile offerings keep the travel vertical at the forefront of India’s online revolution. With Indian consumers primed to embrace higher-value online purchases, packaged travel represents a significant opportunity. Indian Holiday and Packages Market: Now Empowered, Travelers Take Control provides a picture of India’s holiday traveler population, including insight into general travel behavior; online and offline shopping; incidence of packaged travel purchases; purchase patterns for bundled travel; and mobile adoption.

Topic: Consumer TrendsSegment: Tours & PackagesRegion: Asia PacificResearch Type: Report
US $695 FREE for Asia Pacific, Global SubscribersCurrency conversions based on today's rates: CA $857 • £441 • €623
The Mobile Travel Landscape 2015: A Multi-Region Report
The Mobile Travel Landscape 2015: A Multi-Region Report
Published: June 2015Analyst: Cathy Schetzina Walsh

In 2015, 1.4 billion smartphones, 233 million tablets, and 75 million wearable devices will be sold. And by 2020, worldwide smartphone subscriptions are projected to top 6.1 billion. Mobile is changing every stage of the travel value chain. This report examines the mobile travel landscape, focusing on device adoption and travelers’ use of mobile for shopping, booking, and payments. In addition, it explores what’s driving mobile travel innovation, including the next generation of mobile travel apps.

Topic: MobileSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report
US $795 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $980 • £505 • €712
Wearables: Their Time Has Come
Wearables: Their Time Has Come
Published: June 2015Analyst: Norm Rose

From the original calculator watch to Google Glass, Fitbit and more, wearable devices have garnered enormous media attention, even though consumer adoption has been mixed. With the recent launch of the Apple Watch, wearables have moved from hype to reality, and by 2019, 148 million units of wearable computer devices will be shipped. Many travel companies and services – including airlines, hotels, trip itinerary managers and flight alerts – have already created Apple Watch apps. Why is there such a strong connection between wearables and travel, and how will wearables impact the travel experience in the near term and in the future? This article explores the evolution of the wearables segment, with a focus on applications for the travel industry and barriers to adoption. 

Topic: Technology InnovationRegions: Europe, U.S. & CanadaResearch Type: Analysis
Subscribers Only FREE for Innovation Subscribers
U.S. Online Travel Traffic Report 2013-2014
U.S. Online Travel Traffic Report 2013-2014
Published: May 2015Analysts: Douglas Quinby, Ryan Williams

Phocuswright’s U.S. Online Travel Traffic Report 2013-2014 provides sizing of the U.S. online travel market by traffic (unique visitors) and examines key trends in conversion, referral traffic and site rankings. Conducted in partnership with Millward Brown Digital  (formerly Compete), this research also includes measurement and analysis of high-opportunity traffic – the key segment of site visitors who are most likely to book.  

Topics: Consumer Trends, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
US $895 FREE for Global SubscribersCurrency conversions based on today's rates: CA $1,103 • £568 • €802
Hotel Channel Management at a Crossroads
Hotel Channel Management at a Crossroads
Published: May 2015Analyst: Robert Cole

Hotel products are inherently complex, and the ability to price and distribute rooms efficiently (at a reasonable cost) is fundamental to sustaining profitability. But in such a fragmented marketplace, any efforts to optimize rates and inventory will face a host of challenges: functional limitations in reservation systems and intermediary platforms, difficulty obtaining a complete picture of distribution costs, shifting OTA business models, loss of rate parity, and personalization. The future of channel management will focus on centralizing business rules across disparate systems, most likely with cloud-based reservation platforms. Until then, channel managers need to establish a total revenue management strategy across channels.

Topic: Technology InnovationSegment: Hotels & LodgingResearch Type: Analysis
US $350 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $431 • £222 • €314
Rethinking Rail: Disruption and Digital Distribution in Europe’s Online Travel Market
Rethinking Rail: Disruption and Digital Distribution in Europe’s Online Travel Market
Published: May 2015Analyst: Luke Bujarski

More than 1 billion Europeans travel long distance via train every year. The market is massive and growing, but rail has taken a back seat to flight and hotel search when it comes to online travel. Service fragmentation and data complexity have slowed the pace of integration of rail into mainstream online travel shopping channels. However, market competition, liberalization, and advances in digital distribution are steadily pulling rail deeper into Europe’s online travel ecosystem. This Spotlight analyzes Europe’s rail market in the context of online distribution and mounting competition among travel intermediaries to integrate rail into their service offerings.

Topic: Market Overview & SizingSegment: RailRegion: EuropeResearch Type: Spotlight
US $450 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $555 • £286 • €403
Travel Innovation: The State of Startups 2005-2014
Travel Innovation: The State of Startups 2005-2014
Published: May 2015Analysts: Cathy Schetzina Walsh, Chetan Kapoor, Douglas Quinby, Maggie Rauch

Every year, hopeful entrepreneurs create hundreds of companies targeting online travel. Many startups launch. Some thrive, some fail. A handful achieve stratospheric success that permanently transforms the industry. This report tracks travel startup and investment developments worldwide, with detailed analysis of regional trends, horizontal and vertical focus.

Topic: Technology InnovationRegion: U.S. & CanadaResearch Type: Spotlight
US $495 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $610 • £314 • €444