Why Airlines Succeed At Drawing Direct Bookings

Because of their ability to compare many products in a single place, travelers still prefer booking flights with online travel agencies (OTAs) – but the OTA vs. airline gap isn't a large one. 

Flights are a straightforward product, so travelers can find what they're looking for simply by going directly to their preferred airline's website, where they may already have established a degree of loyalty.  

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For the data and analysis on where consumers shop online, download the free white paper here. 

Related Research

Explore how travelers in eight key markets (Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S.) are navigating the trip life cycle with Phocuswight's Search, Shop, Buy: The New Digital Funnel.