The Road Ahead for Car Rental

With just three companies (Enterprise, Avis and Hertz) accounting for the vast majority of total sector revenue, car rental is one of the most consolidated travel industry segments today. The result is a mature market crying out for innovation – just as a slew of disruptive upstarts are promising to provide it.

But just how disruptive are these startups to tried-and-true car rental companies? A new Phocuswright report, The U.S. Car Rental Market: Business as Usual or Poised for Disruption?, examines the major consumer, distribution and innovation trends shaping the U.S. car rental market. 

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"While much has been made about on-demand ground transportation startups, traditional car rental, not without its challenges, is still a much larger market for leisure and business travelers," says Douglas Quinby, vice president, research, Phocuswright. "Total sector growth has underperformed the broader U.S. travel market, and mobile ride-hailing services pose a significant competitive threat, especially for the coveted business traveler." 

Phocuswright's The U.S. Car Rental Market: Business as Usual or Poised for Disruption? provides a comprehensive analysis and outlook for the U.S. car rental marketplace, including:

• Market sizing and distribution channel analysis with forecasts through 2017
• Analysis of traveler behavior, motivations and attitudes toward rental cars
• Segmentation of leisure, managed and unmanaged business traveler trends based on surveys of 1,000 U.S. travelers who have rented a car
• Traveler satisfaction analysis across all aspects of the car rental experience
• Assessment of mobile ride-hailing, its impact on the car rental market and identification of high-risk traveler segments
• Review of startup trends in the car rental market and their potential impact

Gain a comprehensive view of the U.S. car rental market with Phocuswright's  The U.S. Car Rental Market: Business as Usual or Poised for Disruption? – purchase today.