India Online Travel Overview: Lodging and Mobile Elevate the Market

India's online travel market is beating the odds, with online bookings continuing to surge at double-digit rates despite very low Internet and credit card penetration. In 2014, online channels accounted for 39% of travel bookings, according to Phocuswright's India Online Travel Overview Eighth Edition: Lodging and Mobile Elevate the Market (a Global and Asia Pacific Edition publication), putting India just a few percentage points behind the world's most mature online travel markets – the U.S. and Europe.

The huge air and rail segments have long buoyed India's online penetration rates, but now lodging is catching up. A healthier overall hotel market, along with online travel agencies' (OTAs') vigorous efforts to bring fragmented lodging content onto their platforms, combined to boost online hotel bookings 32% to US$800 million in 2014. Hotels' shift to online channels will continue at a similar pace, pushing online penetration in the segment to 27% by 2017.

As OTAs double down on hotel distribution, they are also investing heavily in mobile offerings, pursuing a growing user base with broader product offerings and a better user experience. Mobile accounted for nearly one in five OTA gross booking dollars in 2014, and that share is projected to climb rapidly. India's total mobile bookings (OTAs and suppliers combined) are projected to hit $3.2 billion by 2017, with OTAs accounting for the vast majority of that figure.

Phocuswright's India Online Travel Overview Eighth Edition provides a comprehensive outlook of India's online travel market, the factors influencing its market shifts, and how best to leverage those dynamics in this evolving marketplace.

Topics include:

• Size of the Indian total and online leisure and unmanaged business travel markets
• Market forecasts through 2017
• In-depth breakdown of all major travel supplier segments, including airlines, rail, hotels, car rental and packaged travel
• An examination of online travel trends and forecasting
• Supplier and OTA booking analysis and forecasts
• A look at metasearch and its impact on the hotel segment
• Mobile booking growth analysis and forecast

This report delivers a clear view of where India's online travel market stands today – and where it's going. With analyses of the current landscape, future trends and forecasts, Phocuswright's India Online Travel Overview Eighth Edition: Lodging and Mobile Elevate the Market offers a definitive understanding of the opportunities and challenges in India's online travel market.