European Elite Loyalty Members Not Exclusive to One Brand

Loyalty programs have been a part of the travel industry lexicon for more than four decades. But according to a recent Phocuswright study, (Dis)Loyalty and the European Leisure Traveler, today's travelers are fueled by a culture of instant gratification – creating more reasons to be disloyal than ever before.  

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Purchase Phocuswright's (Dis)Loyalty and the European Leisure Travelerfor insight into adapting your travel loyalty program to better serve travel sellers and consumers.